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Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Course level: Undergraduate

This course develops an understanding of the complexities public and private organizations face in developing, establishing, and implementing marketing strategies in both domestic and international markets. Areas of study include: basic marketing concepts, marketing research, consumer behavior, branding, products/services, pricing, distribution channels, promotions, ethical marketing practices, global and multicultural marketing, and the technologies used throughout the marketing process.



What you'll learn

Course skills and outcomes

Week 1

  • Summarize the components of a marketing plan.
  • Evaluate the controllable and uncontrollable aspects of market planning.

Week 2

  • Compare methods to collect and analyze marketing data.
  • Examine strategies used to differentiate and position products and services in relation to target markets.

Week 3

  • Assess products and services in relation to specified target markets.

Week 4

  • Evaluate various pricing strategies.
  • Analyze processes involved in a product or service from the manufacturer to the customer.

Week 5

  • Evaluate global promotional strategies utilizing various communications media and technology.
  • Employ multicultural, ethical, and socially-conscience marketing tactics that can be used to promote products and services.


Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission ( for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Call (844) 937-8679

Transfer Credits

Credit Transfer

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

How to request your transcripts