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"Degrees & Programs"

MKT/440

Fundamentals of Digital Marketing

Online

Format

$1194

Estimated Tuition

credits

Total credits

weeks

Course length

Start when you're ready

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Course level: Undergraduate

This course provides a high-level view of the impact of technology on the marketing of goods and services. After completion of this course, students will be able to understand the structure of the Internet, compare and contrast strengths and weaknesses of various digital marketing tools, identify common terminology used in digital marketing, analyze ethical issues in public presentation of information, and evaluate the integration of digital media into a marketing plan.

Prerequisites

None

What you'll learn

Course skills and outcomes

[{"name":"Online Advertising","objectives":[{"title":"Analyze the effectiveness of an online advertising campaign"}]},{"name":"Search Engine Marketing","objectives":[{"title":"Compare and contrast paid search engine ads"}]},{"name":"Social Media Plan","objectives":[{"title":"Evaluate components of an effective social media plan."}]}]

Why UOPX

Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission (hlcommission.org) for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Call (844) 937-8679

Transfer Credits

Credit Transfer

Credit Transfer

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