mkt440 | undergraduate
Fundamentals Of Digital Marketing
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Online Brand Management and Mobile Marketing
- Design a mobile advertising strategy.
- Compare and contrast layout and technical constraints in mobile web design.
- Evaluate best practices for reducing negative online criticism.
How Websites and Search Engines Work
- Outline the major components of a digital marketing plan.
- Define three objectives of a website, and analyze a websiteâs performance in relation to these objectives.
- Explain the importance of page ranks and keywords in relation to web page views.
Search Engine Optimization
- Identify keywords that are most relevant for a website and suggest ways to increase website traffic through specific keyword changes.
- Assess technical issues that could hinder a websiteâs ranking.
- Evaluate links found on a webpage and create a plan to earn quality links.
- Compare and contrast paid search engine ads, and evaluate effective ad purchasing considerations.
- Analyze the effectiveness of an online advertising campaign and offer ways to improve the campaign.
Selecting a Target Market and Creating Targeted Messaging
- Recommend a target audience using Google Ad Planner.
- Describe the role of publishers and advertisers in an ad network, and analyze bidding strategies.
- Create consistent messaging and design for banner ads.
- Recommend content and design for a successful landing page.
Email and Social Media Marketing
- Create content designed to improve email marketing open rates and interaction.
- Develop an effective social media plan.
- Determine best practices for performing social media marketing on Twitter, Pinterest, YouTube, LinkedIn, and Instagram.
- Evaluate Key Performance Indicators (KPI) to improve marketing decisions.
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