mkt455 | undergraduate
This undergraduate-level course is 5 This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.
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Communication and Customer Relationship Management
- Evaluate Internet tools used for integrated marketing communication.
- Describe the advantages and disadvantages of social networking media in communicating a marketing message.
- Explain how Internet marketers use customer relationship management.
Introduction to Internet Marketing
- Explain the opportunities the Internet offers to strategic marketing.
- Compare the cost, benefit, and return on investment (ROI) of traditional and Internet marketing.
Implications for Internet Marketing
- Analyze the impact of the global marketplace and technology on Internet marketing.
- Identify legal and ethical considerations of Internet marketing.
- Identify forms of social networking media and their influence on brand image.
Data Collection for Internet Marketing
- Evaluate methods for acquiring primary and secondary customer data.
- Describe challenges of collecting data through the Internet.
Online Consumer Behavior and Market Segmentation
- Identify characteristics that influence online consumer behavior.
- Analyze how market segmentation is used to reach online consumers.
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Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.
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