"MKT/468"
CUSTOMER RELATIONSHIP MANAGEMENT
This course is available as part of a degree or certificate program.
View all programsCourse level: "Upper Division"
"This course provides an overview of the sales management process, with an emphasis on the importance of developing the skills, attitudes, and thinking patterns needed in order to win customer satisfaction and loyalty. Specific behaviors, techniques, leadership styles, performance evaluation metrics, and future directions are provided to maximize professional success."
Prerequisites
Required materials
Purchase of LabPaq® Hands-on Lab Kits are required for this course.
Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.
University of Phoenix reserves the right to modify courses. While widely available, not all courses are available in all locations or in both online and on-campus formats. Please check with an enrollment representative.
What you'll learn
What you’ll learn
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Course objectives