mkt552 | Graduate

Technology Applications & E-marketing

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This course prepares students to integrate technology in marketing functions. Students design the organization and content of a Web site to accomplish one or more marketing objectives. Topics include basics of the World Wide Web, bandwidth, servers and storage, e-Marketing, e-Commerce, and targeting customers.

This graduate-level course is 6 This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 6

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    Targeting Customers

    • Develop targeted marketing communications.
    • Use the 7Cs of customer interface.

    Internet Technology and Business Models

    • Explain how the Internet can be an advantage in marketing.
    • Identify the components of the online business model.
    • Compare the challenges and opportunities of Internet technologies for both online and brick-and-mortar companies.


    • Use the seven-step process to assess e-market opportunity.
    • Explain the role of branding in e-business.
    • Compare traditional and modern media communication approaches.


    • Define the four components of the e-business model.
    • Explain the seven factors for a successful e-commerce implementation.
    • Develop an approach to measure and evaluate e-commerce business performance.

    e-Marketing and Mock Website Design

    • Define the user-experience.
    • Design a website strategy.
    • Create a mock website.

    Marketing and General e-Business Concepts

    • Identify the unique challenges managers face in a networked economy.
    • Describe how managers use their knowledge of the four infrastructures.
    • Explain how Internet regulations affect e-commerce.
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

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    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

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    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.