mkt552 | Graduate
Technology Applications & E-marketing
This graduate-level course is 6 This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.
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- Explain the role of branding in e-business.
- Compare traditional and modern media communication approaches.
- Use the seven-step process to assess e-market opportunity.
- Use the 7Cs of customer interface.
- Develop targeted marketing communications.
- Define the four components of the e-business model.
- Explain the seven factors for a successful e-commerce implementation.
- Develop an approach to measure and evaluate e-commerce business performance.
e-Marketing and Mock Website Design
- Define the user-experience.
- Design a website strategy.
- Create a mock website.
Marketing and General e-Business Concepts
- Identify the unique challenges managers face in a networked economy.
- Describe how managers use their knowledge of the four infrastructures.
- Explain how Internet regulations affect e-commerce.
Internet Technology and Business Models
- Explain how the Internet can be an advantage in marketing.
- Identify the components of the online business model.
- Compare the challenges and opportunities of Internet technologies for both online and brick-and-mortar companies.
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Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.
Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.
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Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.