mkt552 | Graduate
Technology Applications & E-marketing
This graduate-level course is 6 This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.
topic title goes here
- Develop targeted marketing communications.
- Use the 7Cs of customer interface.
Internet Technology and Business Models
- Explain how the Internet can be an advantage in marketing.
- Identify the components of the online business model.
- Compare the challenges and opportunities of Internet technologies for both online and brick-and-mortar companies.
- Use the seven-step process to assess e-market opportunity.
- Explain the role of branding in e-business.
- Compare traditional and modern media communication approaches.
- Define the four components of the e-business model.
- Explain the seven factors for a successful e-commerce implementation.
- Develop an approach to measure and evaluate e-commerce business performance.
e-Marketing and Mock Website Design
- Define the user-experience.
- Design a website strategy.
- Create a mock website.
Marketing and General e-Business Concepts
- Identify the unique challenges managers face in a networked economy.
- Describe how managers use their knowledge of the four infrastructures.
- Explain how Internet regulations affect e-commerce.
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Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.
Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.
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