mkt562 | Graduate
Advanced International Marketing
This graduate-level course is 6 weeks This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.
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Considering global management concepts
- Evaluate the management of global products for an organization.
- Determine product price based on key marketing components (competition, price quality relationships, stage of the product lifecycle).
- Evaluate channels of distribution available to deliver a product to the global marketplace.
Advanced forms of managing a global market
- Determine methods of creating global presence and visibility in advertising campaigns.
- Select appropriate promotional tools to promote the product in the global marketplace.
- Create a global marketing plan for an organization.
Processes of market entry and global expansion
- Evaluate a market based on country attractiveness and environmental factors.
- Evaluate the four principal modes of global entry and expansion for an organization.
- Develop an optimal global entry strategy for an organization.
Fundamentals of global marketing
- Identify the components of a global marketing venture.
- Evaluate the competitive environment using Porter’s Five Forces model.
- Explain cultural factors that impact the global marketplace.
Establishing a global presence in foreign countries
- Identify the factors influencing local and foreign buyer behavior.
- Compare mature global markets, new growth markets, and newly industrialized economies.
- Determine global marketing implementation strategies for an organization.
Integrating the global networks
- Apply positioning, segmentation, and targeting strategies to the global entry process.
- Determine methods of standardizing global products.
- Explain methods of integrating a global brand to local and foreign markets.
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