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"Degrees & Programs"

MKT/562

Advanced International Marketing

credits

Total credits

weeks

Course length

Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

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Course level: Graduate

This course prepares students to develop and manage a marketing strategy in an international business environment. Students evaluate case studies of previous product launches and current research to create a launch strategy for a specific country. Topics include distribution systems, socio-cultural perspectives, business customs, product and service adaptations, and pricing issues.

Prerequisites

This graduate level course requires proof of completion of a Bachelor's degree. Be prepared to provide documentation during the checkout process.

What you'll learn

Course skills and outcomes

Week 1

  • Describe components of a global marketing venture.
  • Define the main types of economic systems that are found in various regions across the globe.
  • Evaluate four principal modes of global entry and expansion for an organization.

Week 2

  • Explain cultural factors that impact the global marketplace.
  • Outline specific details about a target country’s political environment that can impact global marketing activities.
  • Assess key aspects of international law; and explain how ignoring regulatory requirements can lead to legal problems for marketers.

Week 3

  • Appraise the role big data plays in a company’s global strategy and decision-making process.
  • Apply positioning, segmentation, and targeting strategies that are used to enter global markets.
  • Explain methods used to integrate global brands into local and foreign markets.

Week 4

  • Discuss factors that can contribute or hinder the successful launch of a global strategic partnership.
  • Establish a global marketing pricing strategy for an organization.

Week 5

  • Evaluate distribution channels used to deliver products to the global marketplace.
  • Assess differences in publicity, advertising, and media availability in various global markets.
  • Evaluate the effectiveness of global product management for an organization.

Week 6

  • Evaluate current trends in global e-commerce and website development.
  • Research competitive advantages for selected international markets.
  • Create a global marketing plan for an organization.

Why UOPX

Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission (hlcommission.org) for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Call (844) 937-8679

Transfer Credits

Credit Transfer

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

How to request your transcripts