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"Degrees & Programs"

MKT/562

Advanced International Marketing

Online

Format

$2094

Estimated Tuition

credits

Total credits

weeks

Course length

Start when you're ready

Choose an upcoming start date:

14 Dec 2021

Enroll by 1pm Central: 10 Dec 2021 09:00:00 AM

Enroll by 1pm Central: 18 Mar 2022 09:00:00 AM

Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Advanced International Marketing

Course level: Graduate

This course prepares students to develop and manage a marketing strategy in an international business environment. Students evaluate case studies of previous product launches and current research to create a launch strategy for a specific country. Topics include distribution systems, socio-cultural perspectives, business customs, product and service adaptations, and pricing issues.

Prerequisites

This graduate level course requires proof of completion of a Bachelor's degree. Be prepared to provide documentation during the checkout process.

What you'll learn

Course skills and outcomes

Week 1

  • Describe components of a global marketing venture.
  • Define the main types of economic systems that are found in various regions across the globe.
  • Evaluate four principal modes of global entry and expansion for an organization.

Week 2

  • Explain cultural factors that impact the global marketplace.
  • Outline specific details about a target country’s political environment that can impact global marketing activities.
  • Assess key aspects of international law; and explain how ignoring regulatory requirements can lead to legal problems for marketers.

Week 3

  • Appraise the role big data plays in a company’s global strategy and decision-making process.
  • Apply positioning, segmentation, and targeting strategies that are used to enter global markets.
  • Explain methods used to integrate global brands into local and foreign markets.

Week 4

  • Discuss factors that can contribute or hinder the successful launch of a global strategic partnership.
  • Establish a global marketing pricing strategy for an organization.

Week 5

  • Evaluate distribution channels used to deliver products to the global marketplace.
  • Assess differences in publicity, advertising, and media availability in various global markets.
  • Evaluate the effectiveness of global product management for an organization.

Week 6

  • Evaluate current trends in global e-commerce and website development.
  • Research competitive advantages for selected international markets.
  • Create a global marketing plan for an organization.

Prerequisite details

Prerequisites details

A prerequisite is required for this course. The purpose of a prerequisite is to ensure students have the knowledge and/or skills needed to be successful in the course. Students are required to provide proof of prerequisite during the enrollment/registration process.

To meet a course prerequisite requirement, a student must meet one of the following criteria:

  • Successfully completed the prerequisites course at University of Phoenix

  • Provide proof via transcript of completing a comparable course (at least 75% match) or higher level course with at least a grade of C at another institution.

  • Have a University of Phoenix approved Student Appeal on file with the University.

Prepare your documents

During the checkout process you will be prompted to provide proof of the requirement(s). If you completed the prerequisite at another institution, be prepared to upload an official/unofficial transcript.

Still have questions?

Speak to an enrollment representative.
(866) 354-1800

Speak to an enrollment representative.
(866) 354-1800

MON – THU: 5AM to 7PM MST
FRI: 5AM to 5PM MST
SAT: 6AM to 5PM MST

Why UOPX

Why take courses at
University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission (hlcommission.org) or its predecessor for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

 

Next steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Transfer credit

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

How to request your transcripts

Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice. If you have a question contact us at (866) 354-1800.

The University of Phoenix reserves the right to modify courses. Although our continuing teacher education courses are accepted by some state agencies in the United States toward teacher certifications and endorsements, this may not be the case in all states or foreign jurisdictions. If you plan to use courses for certification or endorsement, please check with your own state agency and your school district for applicability. Continuing teacher education courses are not eligible to apply to degree programs at University of Phoenix. These courses are not eligible for federal financial aid. Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative. If you have a question contact us at (866) 354-1800.

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