mkt573 | Graduate
Marketing In Health Care
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Promotion and Advertising in Health Care
- Select effective marketing communications channels to successfully reach a target audience.
- Differentiate traditional and new media options to branding strategies.
- Explain the advertising objectives.
- Evaluate various advertising campaigns.
The Meaning of Health Care Marketing and Marketing Strategy
- Define the elements of successful marketing in the health care environment.
- Examine the relationship between the organizationâs mission, strategic planning, and marketing plan.
- Interpret how Blue Ocean Strategies are cultivated in the existing market.
- Analyze indicators that spawn marketing opportunities.
The Environment of the Health Care Marketing Strategy and the Consumer
- Identify the economic and social factors affecting the marketing strategy.
- Define the competitive and regulator factors for healthcare providers.
- Examine the consumer behavior decision-making model.
- Assess cultural factors that influence buyer behavior.
Health Care Marketing Research and Segmentation
- Examine the stages of marketing research.
- Discuss the identification of research objectives.
- Report the usefulness of marketing information system.
- Explain the importance of market segmentation in health care.
Customer Loyalty and Product Strategy in Health Care
- Dissect the importance of foundation relationship marketing.
- Discuss customer relationship management.
- Analyze the various factors that influence a change in product mix.
- Evaluate the product life cycle issues.
Price and Distribution in Health Care
- Contrast pricing strategies to tactics.
- Differentiate pricing strategy setting from price setting.
- Classify various distribution channels.
- Identify the evolving channels in health care.
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