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"Degrees & Programs"


Public Relations




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Course length

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Course level: Graduate

This course prepares students to evaluate the use of public relations in meeting organizational objectives. Students will create a response to a given public relations challenge. Other topics include media relations, promotion, public relations tools, publicity, and ethics.


This graduate level course requires proof of completion of a Bachelor's degree. Be prepared to provide documentation during the checkout process.

What you'll learn

Course skills and outcomes

Week 1

  • Define the scope and functions of public relations.
  • Compare public relations with the marketing function.
  • Evaluate methods of building long-term relationships with key target groups.

Week 2

  • Identify the elements of a comprehensive PR Plan.
  • Analyze the specific PR Issue.
  • Recommend the relevant internal and/or external target groups.
  • Explain the rationale for choosing the primary target group.

Week 3

  • Investigate relevant ethical and legal issues in a PR campaign.
  • Decide on the PR goals the campaign will accomplish.
  • Appraise the strengths and weaknesses of different PR research methods.
  • Design the specific message to be communicated to the target group.

Week 4

  • Decide on an over-arching strategy for the PR Campaign.
  • Prioritize the most effective media to communicate the message to the target group.
  • Examine the applicability of traditional media to communicate the message.

Week 5

  • Examine the applicability of web-based media to communicate the message.
  • Examine the applicability of social media to communicate the message.
  • Structure a crisis management plan that communicates a clear message.

Week 6

  • Justify the control system used to guide and correct the PR campaign.
  • Measure the degree of success in accomplishing the goals of the PR campaign.


Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission ( for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Call (844) 937-8679

Transfer Credits

Credit Transfer

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

How to request your transcripts