mktp571 | Graduate
This graduate-level course is 6 This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.
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Performance and Legal/Ethical Issues
- Describe legal and ethical considerations in marketing.
- Identify core marketing performance metrics.
- Determine methods to monitor marketing performance.
- Select target markets based on market segmentation.
- Analyze consumer and organizational buying behavior.
- Design a positioning strategy.
- Identify dimensions of market segments.
- Determine marketing strategies and objectives.
- Design market research methodology.
- Conduct an internal and external environmental analysis.
- Identify the stages of a product’s life cycle.
- Determine product mix.
- Identify the steps of product development.
Pricing and Distribution
- Determine pricing strategies.
- Determine distribution strategies.
Marketing Communication, Branding, and Customer Loyalty
- Design effective marketing communications.
- Determine branding strategies.
- Determine customer loyalty strategies.
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