mktsb571 | Graduate
Small Business Marketing
This graduate-level course is 6 To enroll, speak with an Enrollment Representative.
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Understanding Marketing Management
- Apply the market research process in developing a business solution.
- Explain fundamental marketing concepts, trends, and tasks.
- Identify components of an effective marketing plan.
- Apply a product development decision process to a new product or service launch for a small business.
- Determine the specific marketing objectives for the new product launch.
- Describe marketing strategies that increase service quality.
- Analyze the role of ethics and social responsibility in marketing.
- Evaluate factors involved in developing and managing an effective marketing communications plan for a new product or service.
- Evaluate public relations strategies, given a limited budget, for a new product or service.
The Customer and Customer Relationships
- Determine marketing methods that build strong customer relationships and value.
- Explain the important decisions involved in developing branding strategies.
- Explain factors that influence consumer purchasing decisions.
- Analyze how markets are segmented to form target markets.
Channel and Pricing Strategies
- Determine pricing strategies for setting and adapting the price of a new product.
- Determine marketing channel strategies for a new product or service.
- Evaluate approaches to entering foreign markets.
- Create a product launch plan for a new product or service.
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Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.
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