mkttm571 | Graduate
Marketing High Technology Products
This graduate-level course is 6 To enroll, speak with an Enrollment Representative.
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Understanding Marketing Management in the Technology Industry
- Apply the market research process to facilitate decision making in the technology industry.
- Identify fundamental marketing concepts and tasks associated with marketing in the technology industry.
- Identify components of an effective marketing plan.
The Technology Consumer
- Integrate strategies to build strong customer relationships and customer value.
- Explain the factors that influence consumer high-tech purchasing decisions.
- Analyze how technology driven markets are segmented to form target markets.
- Evaluate factors involved in developing and managing an effective marketing communications plan for a new technological product or service.
- Evaluate advertising and promotion programs for a new technological product or service.
- Analyze trends of technology used to communicate value for a technological product.
Public Relations and Ethics in Marketing in the Technology Industry
- Evaluate public relations strategies for a new product or service.
- Analyze the role of ethics and social responsibility in marketing.
Product Development and Pricing Strategies for Technological Products
- Apply market research to the launch of a new technological product or service.
- Describe marketing and branding strategies in the technology industry.
- Evaluate pricing strategies and programs for setting and adapting the price of a new technological product or service.
Channel Strategies and Foreign Markets for the Technology Industry
- Evaluate marketing channel strategies for a new technological product or service.
- Evaluate strategies for entering global markets with a new technological product or service.
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Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.
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