mspr520 | Graduate
Writing For Media Professionals
This graduate-level course is 6 weeks To enroll, speak with an Enrollment Representative.
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The Public Relations Writer
- Apply the role of the media writing professional.
- Evaluate resources for the public relations writer.
- List the elements of the public relations planning process.
Writing Persuasively and Clearly
- Review and practice the elements of persuasive writing.
- Apply persuasive writing to public relations.
- Evaluate and simplify complex information for different types of media.
Writing for Traditional Media
- Identify key stakeholders and publics in organizations.
- Apply specialized writing techniques for internal organizational communications.
- Apply the criteria for successful newsletters.
- Determine special needs for writing for traditional media.
Promotional Writing and Social Media
- Define the current roles for social media in organizational communications.
- Evaluate media kits, pitches, and opinion pages.
- Use promotional writing in e-publications and brochures.
Writing for Oral Communication Channels
- Differentiate oral and written messages.
- Script speeches and broadcasts.
- Prepare presentations for key publics.
Ethics, Laws, and Crises
- Identify ethical responsibilities when writing for media.
- Compare and contrast legal and ethical concerns.
- Write with transparency and efficiency in crisis situations.
Please ask about these special rates:
Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.
Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.