mspr520 | Graduate

Writing For Media Professionals

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This course builds on the student's fundamental writing skills by emphasizing the public relations writing process, especially in persuasion, informative, and narrative forms essential for the professional. Objectives will cover writing for traditional media in the form of press releases, brochures, media alerts, pitch letters, and broadcast scripts. Writing for new media will also be covered including e-publications, website content, and social media campaigns, with practice embedding graphic and visual content to enhance the message for a wide range of publics.

This graduate-level course is 6 To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 6

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    Writing Persuasively and Clearly

    • Review and practice the elements of persuasive writing.
    • Apply persuasive writing to public relations.
    • Evaluate and simplify complex information for different types of media.

    Writing for Traditional Media

    • Identify key stakeholders and publics in organizations.
    • Apply specialized writing techniques for internal organizational communications.
    • Apply the criteria for successful newsletters.
    • Determine special needs for writing for traditional media.

    Promotional Writing and Social Media

    • Define the current roles for social media in organizational communications.
    • Evaluate media kits, pitches, and opinion pages.
    • Use promotional writing in e-publications and brochures.

    Writing for Oral Communication Channels

    • Differentiate oral and written messages.
    • Script speeches and broadcasts.
    • Prepare presentations for key publics.

    Ethics, Laws, and Crises

    • Identify ethical responsibilities when writing for media.
    • Compare and contrast legal and ethical concerns.
    • Write with transparency and efficiency in crisis situations.

    The Public Relations Writer

    • Apply the role of the media writing professional.
    • Evaluate resources for the public relations writer.
    • List the elements of the public relations planning process.
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

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    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.