mspr521 | Graduate
Digital Communication Strategy
This graduate-level course is 6 weeks To enroll, speak with an Enrollment Representative.
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The New Public Relations
- Identify todayâs public relations in relation to the digital space.
- Describe digital communication and its impact on public relations.
- Explore the evolution of digital communication.
- Analyze best practices of digital content creation.
Relationship Building in the Digital Space
- Understand the role of the journalist and the blogger.
- Analyze relationship-building strategies in the digital space.
- Evaluate tools for facilitating conversations.
- Examine core elements of digital content strategy.
Social Media Content
- Identify elements of a social media release (SMR).
- Discuss the value of the video news release (VNR).
- Understand corporate blogging.
- Discuss the importance of the content audit.
Participating in the Digital Space
- Understand the role of technology in relationship building.
- Examine the relationship between targeted social networks and brand pervasiveness.
- Analyze the importance of substance and structure in content strategy
- Evaluate content types and their uses.
Roles and Responsibilities in Content Creation
- Identify roles within a content team.
- Describe workflow and governance in content creation.
- Evaluate the relationship of inbound and outbound communications.
- Understand the role of the community manager.
Content Advocacy and Strategy Best Practices
- Describe the significance of content advocacy.
- Explore best practices in content strategy and implementation.
- Analyze trends in digital communications and public relations.
- Explore metrics and measurement tools.
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