mspr522 | Graduate
This graduate-level course is 6 weeks To enroll, speak with an Enrollment Representative.
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Pitching to Media
- Identify the importance of the Associated Press Stylebook.
- Assess the relationship between the media and the public relations professional.
- Recognize the basic components of a news release.
- Assess best practices for responding to questions from the media.
- Analyze the value of the op-ed.
- Review criteria used for creating effective photos.
- Recognize the rules of radio, television, and the Internet.
Managing the Media
- Analyze strategies of the media interview.
- Recognize the value of the online newsroom.
- Identify legal and copyright issues and how to navigate these issues with success.
- Evaluate best practices for digital media.
Creating Content for Media
- Manage pre-publication review.
- Evaluate online and offline channels of distribution.
- Identify best practices in written communications for media.
- Recognize essential considerations for speeches and presentations.
Media Relations Management
- Apply ethical considerations in media relations.
- Analyze media relations objectives and events planning.
- Evaluate core elements of program and campaign planning.
- Identify methods of evaluation and measurement.
Understanding Media Relations
- Summarize the roles of the journalist and the public relations professional.
- Evaluate best practices for media relations writing.
- Identify components of persuasion and persuasive writing.
- Analyze how public relations professionals create news.
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