mspr522 | Graduate
This graduate-level course is 6 weeks To enroll, speak with an Enrollment Representative.
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Understanding Media Relations
- Summarize the roles of the journalist and the public relations professional.
- Evaluate best practices for media relations writing.
- Identify components of persuasion and persuasive writing.
- Analyze how public relations professionals create news.
Pitching to Media
- Identify the importance of the Associated Press Stylebook.
- Assess the relationship between the media and the public relations professional.
- Recognize the basic components of a news release.
- Assess best practices for responding to questions from the media.
- Analyze the value of the op-ed.
- Review criteria used for creating effective photos.
- Recognize the rules of radio, television, and the Internet.
Managing the Media
- Analyze strategies of the media interview.
- Recognize the value of the online newsroom.
- Identify legal and copyright issues and how to navigate these issues with success.
- Evaluate best practices for digital media.
Creating Content for Media
- Manage pre-publication review.
- Evaluate online and offline channels of distribution.
- Identify best practices in written communications for media.
- Recognize essential considerations for speeches and presentations.
Media Relations Management
- Apply ethical considerations in media relations.
- Analyze media relations objectives and events planning.
- Evaluate core elements of program and campaign planning.
- Identify methods of evaluation and measurement.
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Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.