mspr550 | Graduate
This graduate-level course is 6 To enroll, speak with an Enrollment Representative.
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Preventing a Crisis: A Need for Effective Management and Communication
- Develop a crisis management plan.
- Describe the crisis prevention process.
- Summarize the importance of crisis prevention and preparation.
- Select the right spokesperson and prepare a crisis management team
Communicating During a Crisis: A Crisis Management Skill
- Recognize and interpret a crisis situation.
- Decide on how to immediately and effectively respond to a crisis.
- Produce appropriate communications during a crisis.
- Analyze the consequences of a crisis.
Managing Cyber-Crises and Cultural Crises: A Need in Todayâ s World
- Identify the effects of social media on crisis management.
- Anticipate and analyze the impact of rumors and fake online information on organizations.
- Evaluate the immediate consequences of cultural crises.
- Assess the global ramifications of crises on an organization.
Evaluating Different Types of Crises: A Challenging Reality
- Identify environmental and natural disaster crises, and respond effectively.
- Evaluate transportation crises, and communicate effectively.
- Identify product failure and product tampering, and respond effectively.
- Recognize a death and injury crisis, and formulate a response.
Developing and Implementing a Crisis Communication Plan: An Organizationâ s Requirement
- Recognize the types of crises an organization may encounter.
- Create defined objectives to develop and implement a crisis communication plan.
- Identify and categorize the targeted publics and communication channels.
- Plan and justify crisis communication strategies and procedures.
Understanding Crisis Management: A Contemporary Necessity
- Define crisis management.
- Explain the crisis management framework.
- Describe crisis management theories.
- Use issues management, reputation management, and risk management to avoid a crisis.
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