mspr570 | Graduate

Global Communication And International Public Relations

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With the growth of globalization, the level of awareness and understanding of culture differences by public relations professionals can determine the success or failure of a public relations campaign.This course helps students identify and evaluate the influences of social, economic, political, technological, legal, ethical, and cultural factors that impact the communication function of public relations. Differences in rules and norms of communication in other cultures, such as verbal, nonverbal, and visual communication, rhetorical style, written and speaking communication styles, and channels of information distribution will also be explored.

This graduate-level course is 6 To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 6

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    Understanding Value Differences and Cultural Shock

    • Research and describe the impact of attitude differences in intercultural communications.
    • Research and describe the impact of religious influences in intercultural communications.
    • Explain the concept of cultural shock and create a Johari window.
    • Determine the role of values in intercultural communications.

    Communicating Effectively in an Intercultural Setting

    • Describe the complexity of language in intercultural communications.
    • Examine the relationship between language and culture.
    • Determine the difficulties of translation.
    • Define Sapir-Whorf and Bernstein hypotheses and apply to case studies.

    Using Oral, Nonverbal, and Written Communications in an International Setting

    • Evaluate oral and nonverbal communication in global communications.
    • Discuss the role of oral and nonverbal communication in international public relations.
    • Relate the significance of signs and symbols to intercultural settings.
    • Demonstrate the use of international English in written communications.

    Embracing Customs and Global Etiquette Differences

    • Recognize global etiquette differences.
    • Apply appropriate global etiquette with your public relations customers.
    • Recognize differences in customs.
    • Prepare for differences in customs.

    Negotiating Ethically and Legally in an International Environment

    • Apply negotiation models, processes, and strategies.
    • Identify and compare differences in negotiation styles.
    • Recognize intercultural negotiation components.
    • Identify ethical and legal differences affecting international business.

    Recognizing and Embracing Intercultural Communication

    • Describe culture and the dimensions of culture.
    • Apply cultural intelligence in public relations.
    • Recognize communications barriers.
    • Explain universal systems differences.
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    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.