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Course level: Graduate
The relation between the producers (or distributors) and consumers (actual or potential recipients) of goods and services will be discussed, based on the application of a variety of social science research methodologies. Competency A: Explain the theoretical constructs of consumer behavior. Competency B: Compare and contrast consumer behavior across global cultures and subcultures. Competency C: Describe convergence and divergence theory in consumer behavior. Competency D: Differentiate consumer attributes and social processes and their impact on consumer behavior across cultures. Competency E: Examine consumer behavior in various consumer behavior domains. Competency F: Evaluate the impact of communication and media on consumer behavior across cultures. Competency G: Apply consumer behavior principles and practices in the context of I-O psychology.