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Business Research




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Course level: Undergraduate

This course evaluates the process of conducting research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation..



What you'll learn

Course skills and outcomes

Week 1

  • Identify a situation, problem, issue, or opportunity that needs addressing.
  • Identify ethical issues involved in business research.
  • Describe the business research process.
  • Determine the feasibility of finding a solution to the situation, problem, issue, or opportunity.

Week 2

  • Determine the purpose of business research.
  • Create appropriate business research questions and hypotheses.
  • Identify dependent and independent variables

Week 3

  • Differentiate between qualitative and quantitative methods of research.
  • Explain commonly used qualitative and quantitative research designs.
  • Select the appropriate type of research design for a given business situation.

Week 4

  • Develop data collection instruments.
  • Differentiate between sampling methods and their applications.

Week 5

  • Differentiate between descriptive and inferential statistics.
  • Determine the data analysis approach for a data set.
  • Prepare collected data for analysis.


Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission ( for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Call (844) 937-8679

Transfer Credits

Credit Transfer

Credit Transfer

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