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Course level: Undergraduate
This course evaluates the process of conducting research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation..
What you'll learn
Course skills and outcomes
- Identify a situation, problem, issue, or opportunity that needs addressing.
- Identify ethical issues involved in business research.
- Describe the business research process.
- Determine the feasibility of finding a solution to the situation, problem, issue, or opportunity.
- Determine the purpose of business research.
- Create appropriate business research questions and hypotheses.
- Identify dependent and independent variables
- Differentiate between qualitative and quantitative methods of research.
- Explain commonly used qualitative and quantitative research designs.
- Select the appropriate type of research design for a given business situation.
- Develop data collection instruments.
- Differentiate between sampling methods and their applications.
- Differentiate between descriptive and inferential statistics.
- Determine the data analysis approach for a data set.
- Prepare collected data for analysis.