spm200 | undergraduate

Introduction To Sport Management: Work At Play

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This course introduces the student to the principles, practices, and myriad of possibilities within the sport industry. Perspectives from consumer to participant, recreational to professional, lifestyle to support sector, local to international are integrated in the course. Through interactive learning activities, case studies, and professional profiles, the student is engaged in exploring and analyzing the dynamics of sport management.

This undergraduate-level course is 9 This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 9

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    Areas Influencing Sport Management

    • Recognize financial aspects of the sport industry.
    • Explain the connection between sports and tourism.
    • Explain the role of public relations in sport.

    Sport Consumer Behavior

    • Determine the impact of the consumer on the sport industry.
    • Identify influences on sport consumers and spectators.

    Marketing and Sport

    • Describe the role and scope of sport management and marketing agencies.
    • Identify components of a sport marketing plan.

    Sport Management as a Career

    • Determine career areas in the field of sport management.
    • Analyze factors involved in the management of sports.

    Sport Facility and Event Management

    • Explain risk, facility, and event management.
    • Outline steps for planning various types of events.

    Introduction to Sport Management

    • Recognize the difference between sport and sport management.
    • Describe the breadth of the sport industry and sport management.
    • Identify how to prepare for a career in sport management.

    Recreational Sport

    • Assess the impact of nontraditional sporting events on participants.
    • Identify organized recreational activities and events.

    Intercollegiate Athletics

    • Explain the structure and duties of intercollegiate athletic departments and national governing bodies.
    • Clarify arguments surrounding the amateur nature of intercollegiate athletics.

    Professional Sport

    • Explain the impact of revenue sources on professional sport teams.
    • Summarize the evolution and characteristics of professional sports in the United States.
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    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

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    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.