spm240 | undergraduate

Communication In Sport: Talking A Great Game

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In this course the student is presented with a broad range of skills development in the area of communication, as it pertains to sports and the sport industry. Topics such as interpersonal, small group, mass, and electronic communications, as well as media relations, interaction with the public, and broadcasting are addressed in this course.

This undergraduate-level course is 9 This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 9

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    Course Overview

    • Create a Communication Portfolio for a sport organization.
    • Formulate ways communication can be used to improve public perception.

    Introduction and History of Sport Communication

    • Describe the role of communication in the sport industry.
    • Discuss the significance and impact of a key historical era on sport communication today.

    Strategic Sport Communication

    • Discuss cultural and technological influences on sport communication.
    • Interpret how sport organizations apply components of the Strategic Sport Communication Model.

    Personal Sport Communication

    • Discuss the significance of verbal and nonverbal communication in sport.
    • Differentiate among the three types of personal communication and understand their impact on sport.

    Organizational Sport Communication

    • Describe the forms of communication within a sport organization.
    • Associate organizational features of a sport group with communication activities.
    • Recognize the communication flow within a sport organization.

    Electronic and Visual Communication

    • Discuss the evolution of sport journalism.
    • Differentiate the impact of electronic and visual-media outlets on sport communication.
    • Describe the symbiotic relationship between mass media and sport.

    Online Communication

    • Identify new sport media and communication channels and their impact on sport communication.
    • Evaluate a sport Web site in accordance with the Model for Online Sport Communication components.

    Public Relations

    • Assess the impact of sport and individual athletes on the effectiveness of advertisement.
    • Distinguish between sport products and sponsorships in advertising.
    • Apply sport-management techniques to a public relations scenario.

    Sociological and Legal Issues

    • Clarify the legal limits on sport communication.
    • Examine the influence of media on the public’s perception of sport.
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    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.