spm240 | undergraduate
Communication In Sport: Talking A Great Game
This undergraduate-level course is 9 This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.
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- Create a Communication Portfolio for a sport organization.
- Formulate ways communication can be used to improve public perception.
Introduction and History of Sport Communication
- Describe the role of communication in the sport industry.
- Discuss the significance and impact of a key historical era on sport communication today.
Strategic Sport Communication
- Discuss cultural and technological influences on sport communication.
- Interpret how sport organizations apply components of the Strategic Sport Communication Model.
Personal Sport Communication
- Discuss the significance of verbal and nonverbal communication in sport.
- Differentiate among the three types of personal communication and understand their impact on sport.
Organizational Sport Communication
- Describe the forms of communication within a sport organization.
- Associate organizational features of a sport group with communication activities.
- Recognize the communication flow within a sport organization.
Electronic and Visual Communication
- Discuss the evolution of sport journalism.
- Differentiate the impact of electronic and visual-media outlets on sport communication.
- Describe the symbiotic relationship between mass media and sport.
- Identify new sport media and communication channels and their impact on sport communication.
- Evaluate a sport Web site in accordance with the Model for Online Sport Communication components.
- Assess the impact of sport and individual athletes on the effectiveness of advertisement.
- Distinguish between sport products and sponsorships in advertising.
- Apply sport-management techniques to a public relations scenario.
Sociological and Legal Issues
- Clarify the legal limits on sport communication.
- Examine the influence of media on the public’s perception of sport.
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Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.
Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.
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