spm250 | undergraduate
Sport Marketing: Build It, And They Will Participate
This undergraduate-level course is 9 weeks This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.
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Understanding the Fans
- Explain the purpose of market research.
- Identify the steps in the marketing research process.
Motivating the Fans
- Select appropriate consumer market segments.
Promoting the Product
- Clarify the steps to consider when designing an effective promotional plan.
- Summarize the stages of the sports sponsorship model.
- Assess the potential value and risks of marketing promotions.
Pricing Concepts and Strategies
- Select an appropriate pricing strategy for a sports product.
- Compare and contrast various pricing strategies.
The Postgame Interview
- Design a strategic sports marketing plan.
Distributing the Product
- Illustrate the functions of channel intermediaries.
- Discuss the contributions of a marketing orientation to the sports industry.
- Summarize the components of the Simplified Model of the Consumer-Supplier Relationship.
Strategic Marketing Factors
- Outline the components of a successful sports marketing plan.
- Compare and contrast internal and external contingencies.
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Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.
Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.
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Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.