spm250 | undergraduate

Sport Marketing: Build It, And They Will Participate

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The fundamentals of marketing, as applied to the sports industry, are introduced to the student in this course. Basic concepts such as pricing, promotion, and distribution, as well as sponsorship, endorsement, and fundraising, are among the topics discussed. From product to event, the diverse managerial roles and responsibilities of developing sport marketing programs are examined in this course.

This undergraduate-level course is 9 This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 9

topic title goes here

    Understanding the Fans

    • Explain the purpose of market research.

    Fanatic Feedback

    • Identify the steps in the marketing research process.

    Motivating the Fans

    • Select appropriate consumer market segments.

    Promoting the Product

    • Clarify the steps to consider when designing an effective promotional plan.
    • Summarize the stages of the sports sponsorship model.
    • Assess the potential value and risks of marketing promotions.

    Pricing Concepts and Strategies

    • Select an appropriate pricing strategy for a sports product.
    • Compare and contrast various pricing strategies.

    The Postgame Interview

    • Design a strategic sports marketing plan.

    Distributing the Product

    • Illustrate the functions of channel intermediaries.

    Pregame Introductions

    • Discuss the contributions of a marketing orientation to the sports industry.
    • Summarize the components of the Simplified Model of the Consumer-Supplier Relationship.

    Strategic Marketing Factors

    • Outline the components of a successful sports marketing plan.
    • Compare and contrast internal and external contingencies.
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    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.