strsb581 | Graduate

Implementing Business Strategy

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This course integrates concepts from all prior courses in the program. Students apply the concepts of strategic planning and implementation to develop a business plan for a small or start up business. Other topics include environmental scanning, strategic analysis, social responsibility, implementation, evaluation, and risk management.

This graduate-level course is 6 This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 6

topic title goes here

    Strategic Small Business Plan Creation

    • Construct a small business plan.
    • Evaluate franchising opportunities.

    Mission, Vision, and Values

    • Explain social responsibility.
    • Identify components of environmental scanning.
    • Develop mission, vision, and values statements.

    Gaining and Sustaining Competitive Advantage

    • Explain the role of risk and flexibility in competitive advantage.
    • Identify factors for gaining and sustaining competitive advantage.
    • Outline strategies that lead to competitive advantage.

    Business Planning

    • Evaluate internal and external environments.
    • Apply strength, weakness, opportunity, and threats (SWOT) analysis to a business plan.
    • Identify generic and grand strategies.

    Development and Evaluation

    • Compare small business and strategic plans.
    • Identify measurement strategies for monitoring and controlling the success of a small business plan.
    • Identify critical success factors in the development of small business plans.

    Small Business Plan Implementation

    • Describe the small business plan implementation process.
    • Develop implementation schedules and budgets.
    • Evaluate measurement and evaluation plans.
    • Explain change management.
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

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    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

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    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.