New, interactive online career tools help prospective students become more informed about their education and career paths

PHOENIX, Oct. 28, 2013—University of Phoenix® today introduced the Phoenix Career Guidance System™, an integrated, interactive system of complementary tools that help job seekers and prospective students make the connection between their interests, skills and education, and an in-demand career that best fits them.

While many Americans want to get back into the workforce, take their careers to the next level or start a new career, some do not have the skills, competencies or education required to meet the demands of available jobs. The Phoenix Career Guidance System continues University of Phoenix's commitment to closing this skills gap by helping individuals assess their interests, identify careers related to those interests, and better understand the demand for those careers in their particular market and the typical education and skills required by employers.

"To effectively explore your career options, you need to begin with an understanding of what you actually enjoy doing and then research the job opportunities available in your local area that fit your interests and skills," said Barry Feierstein, University of Phoenix chief business operating officer. "The Phoenix Career Guidance System helps individuals through this process."

The Phoenix Career Guidance System begins with assessing the prospective student's current career status – are they just beginning their careers, looking to move up in their careers or change to a new career. Based on this information, the System guides individuals through several tools including a survey that allows potential students to identify their professional interests and related careers, as well as access to current and recent job and labor market information. Learning about the current and recent local hiring demand and typical salary ranges helps students make more informed choices about their career path.

Among some of the most innovative features of the System is a new Military Skills Translator Tool designed specifically for military service members and veterans. The translator tool takes the military occupational specialty code assigned to each service member and provides a list of civilian occupations that may prove a good fit considering skills gained in the military. Each military occupation is linked directly to the labor market data found within the Phoenix Career Guidance System to give service members and veterans a detailed job and labor market overview in their region. This helps them tie their military skill set to in-demand civilian occupations and the education and career paths needed to compete for those jobs.

"Education is a lifelong process that begins before you step into the classroom, and even before you decide which career path you want to pursue," said Feierstein. "The Phoenix Career Guidance System suite of tools helps put individuals on a path to success, armed with the knowledge they need to meet the demands of today's employers through targeted education and skill building."

The Phoenix Career Guidance System is an extension of Phoenix Career Services™, which provides enrolled students with tools and support to help them translate their education into a career of interest, including coaching, access to job postings, career preparation tools to build job-seeking and interviewing skills and networking. This also includes the University's Financial Plan, which helps students estimate tuition and fees for their entire degree program and build a personal plan for how they will pay for it, all prior to enrolling.

To learn more about the Phoenix Career Guidance System's complementary suite of tools, visit, and visit to view all of Phoenix Career Services' offerings. For more information about University of Phoenix's efforts to help close the skills gap in the American workforce, visit


University of Phoenix is constantly innovating to help working adults move efficiently from education to careers in a rapidly changing world. Flexible schedules, relevant and engaging courses, and interactive learning can help students more effectively pursue career and personal aspirations while balancing their busy lives. As a subsidiary of Apollo Education Group, Inc. (Nasdaq: APOL), University of Phoenix serves a diverse student population, offering associate, bachelor's, master's and doctoral degree programs from campuses and learning centers across the U.S. as well as online throughout the world. For more information, visit

Media Contact

Christopher Fielder
University of Phoenix

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