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BRM/246

Retail Marketing: Merchandising

3 credits

Total credits

5 weeks

Course length

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Take this course on its own, or as part of a degree or certificate program.

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Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Course level: Undergraduate

This course presents strategies for capitalizing on consumer behavior and growing retail market share through the application of research, advertising, and innovative retail marketing tactics. Students will be prepared to execute the elements of the marketing mix to be successful in a retail setting.

Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

What you'll learn

Course skills and outcomes

  • Identify the factors considered in determining store locations.
  • Evaluate whether a target market is appropriate for a retail organization.
  • Research competitors in order to determine one’s competitive advantage.

  • Describe how demographics influence merchandising decisions and customer profiles.
  • Develop strategies for creating awareness, interest, desire, and action in retail consumers.
  • Identify major direct competitors.
  • Explain the criteria and approaches for segmenting retail markets.

  • Describe the components of merchandise planning, purchasing, product category profitability, and analysis.
  • Manage merchandise presentation, signing, and pricing in order to maximize sales and deliver on the brand promise.
  • Explain the importance of inventory management.
  • Develop a merchandise and inventory management plan.

  • Explain various types of pricing strategies, including factors considered when pricing merchandise.
  • Identify pricing techniques that retailers use to increase sales and profits.
  • Develop a financial strategy for a retail organization.

  • Identify both traditional and new media tools and programs that can be used to promote a retail brand and build customer loyalty.
  • Describe how to manage a sales promotion.
  • Assess ways to meet customer needs across multiple channels.
  • Analyze the impact of ethics and social responsibility on business promotion

Why UOPX

Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission (hlcommission.org) for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

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Transfer Credits

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

How to request your transcripts

Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice. If you have a question contact us at (866) 354-1800.

The University of Phoenix reserves the right to modify courses. Although our continuing teacher education courses are accepted by some state agencies in the United States toward teacher certifications and endorsements, this may not be the case in all states or foreign jurisdictions. If you plan to use courses for certification or endorsement, please check with your own state agency and your school district for applicability. Continuing teacher education courses are not eligible to apply to degree programs at University of Phoenix. These courses are not eligible for federal financial aid. Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative. If you have a question contact us at (866) 354-1800.