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JRN/360

Storytelling: A Multimedia Approach

credits

Total credits

weeks

Course length

Take this course on its own, or as part of a degree or certificate program.

Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Course level: Upper Division

This course focuses on the role of technology and its impact on news delivery. The use of technologically advanced multimedia formats will be explored. Stories will be adapted to various media outlets to realize the full range appeal to targeted audiences. The goal of this course is to provide students with experiences in storytelling that are delivered through the use of advanced convergent technologies.

Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

What you'll learn

Course skills and outcomes

  • Examine the use of technology in contemporary journalism.
  • Identify multimedia formats and their application, based on journalistic goals, resources and content.
  • Identify target audiences and the appropriate channels for reaching them.
  • Evaluate how the medium/channel influences the message.

  • Explain the use of the web for reporting and how media convergence impacts storytelling.
  • Relate technology to how an audience receives news.
  • Assess the value of blogs and their effectiveness in balancing opinion-based versus fact-based journalism.
  • Evaluate the role of social media in journalism.

  • Develop a methodology for how news is consumed within a target audience or market.
  • Analyze the target audience in respect to specific stories and messages.
  • Identify the appropriate multimedia and channel mix for a story.
  • Evaluate how the story should be framed, written and reported, based on the journalist’s objectives.

  • Explain the value of audience feedback through online comments and message boards.
  • Demonstrate how to use various channels to promote, disseminate, update and manage a story within the target audience and market.
  • Compare the effects of different multimedia at different stages of the story lifecycle.
  • Debate the usefulness of citizen reporting in storytelling and how it may support or detract from the professional journalist.

  • Assess components of successful and unsuccessful media strategies.
  • Create a media strategy for developing, disseminating and managing a specific story or set of stories using an appropriate mix of multimedia.
  • Evaluate the media strategy for strengths and weaknesses, considering how the journalist may adapt to unexpected changes and audience feedback.
  • Identify the best metrics to determine the success of the implemented media strategy.

Why UOPX

Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission (hlcommission.org) for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

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Transfer Credits

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice. If you have a question contact us at (866) 354-1800.

The University of Phoenix reserves the right to modify courses. Although our continuing teacher education courses are accepted by some state agencies in the United States toward teacher certifications and endorsements, this may not be the case in all states or foreign jurisdictions. If you plan to use courses for certification or endorsement, please check with your own state agency and your school district for applicability. Continuing teacher education courses are not eligible to apply to degree programs at University of Phoenix. These courses are not eligible for federal financial aid. Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative. If you have a question contact us at (866) 354-1800.