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LCO/480

Social Media and the Organization

credits

Total credits

weeks

Course length

Take this course on its own, or as part of a degree or certificate program.

Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Course level: Upper Division

This course will focus on the strategic implementation of social media tools as they relate to a firm's integrated marketing communication strategies. Students will learn how to effectively use social media to improve external communication, marketing and advertising by studying and analyzing websites, social media sites, and affiliate sites to determine how successful companies utilize social media to improve their communication and attract their target audience to achieve their business goals.

Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

What you'll learn

Course skills and outcomes

  • Define social media and its role in an organization.
  • Identify the steps involved in aligning social media with business objectives.
  • Analyze core considerations when introducing and integrating social media in an organization.
  • Evaluate brand management and program management considerations when establishing corporate social media channels.

  • Identify the need for clarity of purpose and summarize the role of change management when establishing social media programs.
  • Describe the four phases of social media adoption.
  • Assess centralized versus decentralized approaches to social media management.
  • Identify the resources and skill sets required to enable successful social media programs.

  • Summarize the importance of listening before communicating out in the social media space.
  • Assess the benefits of social media as a tool for real-time market research.
  • Identify core considerations in brand management, community management, product management, reputation management, and crisis management in the social media space.

  • Identify the importance of measurement in social media programs.
  • Summarize monitoring, measurement, analysis, and reporting.
  • Assess measurement tools and their meaning.
  • Identify financial and nonfinancial outcomes of social media.

  • Identify best practices with regard to frequency, reach, and yield.
  • Evaluate approaches to social media program analysis.
  • Assess data analysis and the lateral and vertical reporting.
  • Describe performance data and its functional role in social media programs.

Why UOPX

Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission (hlcommission.org) for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

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Transfer Credits

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice. If you have a question contact us at (866) 354-1800.

The University of Phoenix reserves the right to modify courses. Although our continuing teacher education courses are accepted by some state agencies in the United States toward teacher certifications and endorsements, this may not be the case in all states or foreign jurisdictions. If you plan to use courses for certification or endorsement, please check with your own state agency and your school district for applicability. Continuing teacher education courses are not eligible to apply to degree programs at University of Phoenix. These courses are not eligible for federal financial aid. Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative. If you have a question contact us at (866) 354-1800.