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Google Analytics course information and purchase details


Google Analytics

Course details

Discover how successful marketers use data analytics to track, report, and analyze marketing campaigns using Google® Analytics. The course was designed to help build your digital marketing job skills and improve the success of your marketing campaigns. Learn how to setup and use Google Analytics, track how visitors found your website, report on page views, and more!

This course helps prepare you to test for Google Analytics IQ Certification¹

  • 1This course is not endorsed by Google, LLC.
  • Google is a registered trademark of Google, LLC.

Skills you'll learn:

  • Course level

    Configure Google Analytics on a website to enable data collection

  • Course level

    Interpret basic reports to gather data and insights for analysis

  • Course level

    Create goals to measure actions that are important to a business

  • Course level

    Apply basic techniques of segmentation and remarketing

Key topics:

  • Course level

    How to use Google Analytics

  • Course level

    Audience, acquisition, and behavior reports

  • Course level

    Goals and event tracking

Account creation and payment details

Google Analytics

    This noncredit course:

  • Course level
    Self-paced, 100% online
  • Course format
    4 Job-ready skills
  • Course format
    No books or materials needed
  • Estimated learning time
    Finish course in approx. 30 hrs
  • Access to course
    Access to course for 1 year
  • Access to course
    Certificate of Completion

33% Off - Originally $149.99

Discount automatically applied at checkout

Google Analytics

What's included

Course outline:

  • Course Introduction
    • Getting Started
    • Course Welcome
  • Module 1 - Configuration of Google Analytics
    • Module 1: Introduction
    • Module 1: Quick Clips
    • Module 1: Big Ideas and Key Concepts
    • Module 1: Key Terms
    • Module 1: Skills Assessment
  • Module 2 - Interpretation of Google Analytics Reports
    • Module 2: Introduction
    • Module 2: Quick Clips
    • Module 2: Big Ideas and Key Concepts
    • Module 2: Key Terms
    • Module 2: Skills Assessment
  • Module 3 - Development of Google Analytics Goals
    • Module 3: Introduction
    • Module 3: Quick Clips
    • Module 3: Big Ideas and Key Concepts
    • Module 3: Key Terms
    • Module 3: Skills Assessment
  • Module 4 - Google Analytics Segmentation and Remarketing
    • Module 4: Introduction
    • Module 4: Quick Clips
    • Module 4: Big Ideas and Key Concepts
    • Module 4: Key Terms
    • Module 4: Skills Assessment
  • Course Conclusion
    • Course Wrap Up

Showcase your achievement

Share your Certificate of Completion on your résumé and LinkedIn®: Corporation when you’ve successfully completed your course with a score of 85% or higher. LinkedIn is a registered trademark of LinkedIn Corporation and its affiliates in the United States and/or other countries.

Frequently Asked Questions

This Google Analytics course could be right for you if you if you have an interest in learning about report interpretation for data collection and analysis. Google Analytics could also help you grow your career in the digital marketing field.

Purchasing our professional development Google Analytics course is a great first step in growing your data interpretation skills. You should purchase this course if you're interested in learning more about how to apply basic techniques of segmentation and remarketing.

Everyone is welcome to take our Google Analytics course. No application is necessary.

All levels and skillsets are welcome to take the Google Analytics non-credit course. There are no prerequisites for this course.

This course helps prepare you to test for Google Analytics IQ Certification. This course is not endorsed by Google, LLC. Google is a registered trademark of Google, LLC

The Google Analytics course has four modules comprised of subjects like “configuration of Google Analytics” and “interpretation of Google Analytics Reports.” Each module has a knowledge check and brief assessment to validate your skills. You can expect the course to take about 30 hours or less, and all courses are 100% online and self-paced.