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Paid Social Media Marketing course information and purchase details

Marketing

Paid Social Media Marketing

Course details

Learn how successful digital marketers run strategic social media marketing campaigns with popular platforms such as Facebook, Instagram and more! Discover how to use social media platform tools to target the right audience, set budgets, launch, and measure campaigns.

This course helps prepare you to test for Facebook Certified Digital Marketing Associate.1

  • 1This course is not endorsed by Facebook.

Skills you'll learn:

  • Course level

    Evaluate the specific advantages and outcomes associated with paid social media marketing efforts

  • Course level

    Outline a strategic campaign using multiple social media platforms, target audience, competitors and budget

  • Course level

    Advertise on other social media platforms, including: Twitter® platform, TikTok, Snapchat ™ app, Reddit® website, and LinkedIn® Corporation²

  • Course level

    Measure and evaluate the effectiveness of paid social media marketing campaigns

Key topics:

  • Course level

    Social media marketing strategies

  • Course level

    Managing paid social media campaigns

  • Course level

    Budgeting and measuring campaigns

Account creation and payment details

Paid Social Media Marketing

    This noncredit course:

  • Course level
    Self-paced, 100% online
  • Course format
    4 Job-ready skills
  • Course format
    No books or materials needed
  • Estimated learning time
    Finish course in approx. 30 hrs
  • Access to course
    Access to course for 1 year
  • Access to course
    Certificate of Completion

33% Off - Originally $149.99

Discount automatically applied at checkout

Paid Social Media Marketing

What's included

Course outline:

  • Course Introduction
    • Getting Started
    • Course Welcome
  • Module 1 - Create Advertising Campaigns
    • Module 1: Introduction
    • Module 1: Quick Clips
    • Module 1: Big Ideas and Key Concepts
    • Module 1: Skills Assessment
  • Module 2 - Leverage Strategic Campaigns
    • Module 2: Introduction
    • Module 2: Quick Clips
    • Module 2: Big Ideas and Key Concepts
    • Module 2: Skills Assessment
  • Module 3 - Create Advertising Campaigns
    • Module 3: Introduction
    • Module 3: Quick Clips
    • Module 3: Big Ideas and Key Concepts
    • Module 3: Skills Assessment
  • Module 4 - Track and evaluate Paid Social Campaigns
    • Module 4: Introduction
    • Module 4: Quick Clips
    • Module 4: Big Ideas and Key Concepts
    • Module 4: Skills Assessment
  • Course Conclusion
    • Course Wrap Up

Showcase your achievement

Share your Certificate of Completion on your résumé and LinkedIn®: Corporation when you’ve successfully completed your course with a score of 85% or higher. LinkedIn is a registered trademark of LinkedIn Corporation and its affiliates in the United States and/or other countries.

Frequently Asked Questions

The Paid Social Marketing course could be the right for you if you are interested in learning about strategic campaign building, target audiences, and evaluating your campaign efforts. This Paid Social Marketing course could also help you grow your career in the digital marketing field.

Purchasing the Paid Social Marketing course can be a great first step in growing your campaign building skills. You should consider purchasing this course if you're interested in learning more about how to create and manage an advertising campaign.

All skill levels are welcome to take this course. There are no prerequisites for this non-credit course.

Can this Paid Social Marketing course help me prepare for a certification exam? This course helps prepare you to test for the Facebook Certified Digital Marketing Associate certification. This course is not endorsed by Facebook.

The Paid Social Marketing course has four modules comprised of subjects like “creating advertising campaigns” and “leveraging strategic campaigns.” Each module has a knowledge check and brief assessment to validate your skills. You can expect each course to take 30 hours or less, and all courses are 100% online and self-paced.

²LinkedIn is a registered trademark of LinkedIn Corporation and its affiliates in the United States and/or other countries. Reddit is a registered trademark of Reddit, Inc., Twitter is a registered trademark of Twitter, Inc. or its affiliates, Snapchat is a registered trademark of Snap, Inc.