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Digital Marketing

Digital marketing job skills


Digital marketing is a broad field that is constantly growing and changing, with new developments such as the Internet of Things (IoT) creating even more possibilities. Moreover, BLS projects a 10% increase in digital marketing job openings between 2020 and 2030. As the world of digital marketing continues to evolve, employers are seeking employees who […]

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Digital Marketing

7 types of social media certifications and how to earn them


A social media certification is a type of digital marketing certification that indicates you are proficient in various social media marketing skills. Ideally, this certification should come from a very credible leader in the digital marketing space. Digital marketing skills are becoming more valuable as online business pursuits continue to expand. This type of industry […]

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Digital Marketing

Social media job skills


Social media jobs are highly sought-after. On average, 31,100 job openings are projected each year in advertising, promotions, and for marketing managers. For businesses, the efficient ability to connect with consumers is the main driver for this engagement. Whether it be hashtags, tweets, or posts, sharing content on various platforms has gained traction over the […]

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Digital Marketing

Facebook Blueprint certifications: What are they and are they worth it?


Facebook Blueprint is an e-learning platform that offers several certifications. Each certification teaches a different skill pertaining to the use of Facebook as a professional tool.  This platform can be used for employee training as well as professional development. These certifications often signal to employers that you understand how to use Facebook for social media […]

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Digital Marketing

How to run an effective paid social marketing campaign


As a digital marketer, you are poised for significant advantage if you know how to run a paid social media campaign. In the current marketing landscape, social media is one of the best ways to build a brand and produce significant returns on investment. Those who take it upon themselves to learn the ins and […]

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Digital Marketing

What Is Social Media Marketing? How to Get Started


Social Media Marketing (SMM) is a crucial way to reach customers, clients and fans of a brand or business in the modern, internet-connected world. With most businesses using social media to reach a target audience through digital platforms like Facebook, LinkedIn, Twitter and Instagram, digital marketing has become a massive, vital new field for marketers.

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Digital Marketing News

Social media marketing professional development courses from University of Phoenix expedite upskilling


New track is designed for busy adults to gain in-demand social media marketing job skills The Great Resignation continues to be part of the landscape for today‚Äôs workforce as many working adults are ready to shift their career focus and strategy. During National Career Development Month, University of Phoenix shares that it has expanded its support […]