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Inbound Marketing

Enhance your career with jobs skills needed to successfully launch Inbound Marketing campaigns using content marketing, SEO, social media and more! This course teaches you how to create buyer journeys and buyer personas - and other key tactics needed to launch successful lead generation campaigns.

Skills you'll learn:

  • Attract more potential customers and push them further through the marketing funnel using content marketing

  • Launch lead generation tactics, including social media, content marketing, and email marketing

  • Increase marketing program efficiency with marketing automation

  • Attract, engage, and convert customers – and turn them into referral sources

Key topics:

  • Lead generation

  • Content marketing

  • Marketing automation

woman looking at social media

What's included in this course:

  • Self-paced, 100% online
  • 4 job-ready skills
  • No books or materials needed
  • Finish course in approx. 30 hrs
  • Access to course for 1 year
  • Certificate of completion
  • 7-day satisfaction guarantee
Buy now

California: These Professional Development courses or tracks are not available to California residents.

Reasons to buy for business:

  • Employees can get registered and start learning today
  • Track employee progress

Help prepare for industry certification exams

This course can be purchased individually or as part of the Digital Marketing or Web and Search Engine Marketing tracks that can help you prepare for industry certification exams.

Course outline

  • Course Introduction
    • Getting Started
    • Course Welcome
  • Module 1: Lead Generation
    • Introduction to Lead Generation Practices
    • Defining Social Media and Influencer Marketing, the Buyer Journey and Buyer Personas, and Mastering Content Marketing Through Email Strategies
    • Lead Generation Key Terms
    • Lead Generation Skills Assessment
  • Module 2: Content Marketing
    • Introduction to Content Marketing Practices
    • Infographics to Support Messaging, Sales Enablement, Content Framework, and the Best Options for Brand Storytelling Campaigns
    • Content Marketing Key Terms
    • Content Marketing Skills Assessment
  • Module 3: Marketing Automation
    • Introduction to Marketing Automation Practices
    • Marketing Automation: Getting Started, Choosing the Best Platform, and the Most Useful Paths to Personalization
    • Marketing Automation Key Terms
    • Marketing Automation Skills Assessment
  • Module 4: Inbound Marketing Methodology
    • Introduction to Marketing Methodology Practices
    • Inbound Marketing: Components, Buyer/APR Persona Development, and Differences from Outbound and Content Marketing
    • Marketing Methodology Key Terms
    • Marketing Methodology Skills Assessment
  • Course Conclusion
    • Course Wrap Up

Tools and resources you can access after purchasing:

  • Marketing Support and Resources

    This PDF contains links to resources curated by marketing professionals to help support your growing knowledge and skill sets in this course.

  • Feature Checklist for Marketing Automation Software

    This downloadable PDF includes a list of features along with questions that each feature addresses so you can choose the best automation software for your unique case.

Showcase your achievement

Share your Certificate of Completion and Professional Development Badge by uploading them to your social media profiles, such as LinkedIn®¹ , when you’ve successfully completed your course with a score of 85% or higher.

¹ LinkedIn is a registered trademark of LinkedIn Corporation and its affiliates in the United States and/or other countries.

Sample Certificate and Badge for Inbound Marketing course

Frequently asked questions

Our Inbound Marketing professional development course may be right for you if you are interested in learning about lead generation tactics. Inbound Marketing could also help you grow your career in the digital marketing field.

Purchasing our Inbound Marketing course is a great first step in growing your content marketing skills. You should purchase this course if you're interested in learning more about how to attract, engage and convert potential customers.

Everyone is welcome to take the Inbound Marketing professional development course. No application is necessary.

All skill levels are welcome to take our Inbound Marketing non-credit course. There are no prerequisites for this course.

Our Inbound Marketing course has four modules comprised of subjects like “lead generation” and “content marketing.” Each module has a knowledge check and brief assessment to validate your skills. You can expect the course to take about 30 hours, and all courses are 100% online and self-paced.

$149.99 with a 7-Day Satisfaction Guarantee or your money back.


A course covers one subject and an average of 4 job-ready skills. Select courses help prepare you to test for one industry certification exam.


A track is a collection of our courses at a discounted price. All tracks help prepare you to test for at least one industry certification exam.

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