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Introduction to Search Engine Optimization

This course explores Search Engine Optimization (SEO), the process of optimizing a web page and its content to increase its visibility amongst users searching for keywords relevant to your site. Learn about powerful strategies and web-based tools that can be leveraged to gain valuable insights into your web traffic and how to improve your site’s user experience.

Skills you'll learn:

  • Relate important website attributes and components to their impact on the visibility of the site

  • Interpret basic analytics reports for relevant trends and prospective website issues

  • Develop a refined list of effective keywords related to a topic of interest

  • Evaluate Google Ads data to identify opportunities of iterative improvement to your digital ads or target website

Key topics:

  • Google Ads analysis and application

  • Google Analytics analysis and application

  • Website component contribution evaluation and application

  • Keyword analysis and application

What's included in this course:

  • Self-paced, 100% online
  • 4 job-ready skills
  • No books or materials needed
  • Finish course in approx. 30 hrs
  • Access to course for 1 year
  • Certificate of completion
  • 7-day satisfaction guarantee
Buy now

California: These Professional Development courses or tracks are not available to California residents.

Reasons to buy for business:

  • Employees can get registered and start learning today
  • Track employee progress

Help prepare for industry certification exams

This course can be purchased individually or as part of the Digital Marketing or Web and Search Engine Marketing tracks that can help you prepare for industry certification exams.

Course outline

  • Course Overview
    • Getting Started
    • Introduction to Search Engine Optimization
  • Lesson 1: History of Search Engines and Directories
    • Lesson 1 Learning Materials
    • Knowledge Check - Lesson 1
    • On the Web 1: Comparing Search Engine Results
    • Resources
  • Lesson 2: Understanding How Search Engines Work
    • Lesson 2 Learning Materials
    • Knowledge Check - Lesson 2
    • On the Web 2: StatCounter
    • Resources
  • Lesson 3: Creating Killer Keyword Lists
    • Lesson 3 Learning Materials
    • Knowledge Check - Lesson 3
    • On the Web 3: Google Trends
    • Resources
  • Lesson 4: Presubmission Analysis: Figuring Out Which Keywords Are the Right Ones
    • Lesson 4 Learning Materials
    • Knowledge Check - Lesson 4
    • On the Web 4: Keyword Lists
    • Resources
  • Skills Assessment 1: Keywords
    • Skills Assessment Primer: Keyword Effectiveness Indicator
    • Skills Assessment: Keyword Effectiveness Indicator
  • Lesson 5: Important HTML Tags to Master
    • Lesson 5 Learning Materials
    • Knowledge Check - Lesson 5
    • On the Web 5: WC3 Schools
    • Resources
  • Lesson 6: Content Layout and Keyword Usage
    • Lesson 6 Learning Materials
    • On the Web 6: Google Webmaster
    • Resources
  • Lesson 7: Web Hosting, URLs, and Mobile Optimization
    • Lesson 7 Learning Materials
    • Knowledge Check - Lesson 7
    • On the Web 7: Effective URLs
    • Resources
  • Lesson 8: Spamming Tricks to Avoid
    • Lesson 8 Learning Materials
    • Knowledge Check - Lesson 8
    • On the Web 8: Google Webmaster Spam Report
    • Resources
  • Skills Assessment 2: Website Components and Contributions
    • Assessment Primer: Website Components & SEO Contribution
    • Skills Assessment: Website Components & SEO Contribution
  • Lesson 9: Submitting Your Site
    • Lesson 9 Learning Materials
    • Knowledge Check - Lesson 9
    • On the Web 9: XML Sitemaps
    • Resources
  • Lesson 10: Track Your Progress With a Post-Submission Analysis
    • Lesson 10 Learning Materials
    • Knowledge Check - Lesson 10
    • On the Web: Google Analytics
    • Resources
  • Skills Assessment 3: Google Analytics
    • Skills Assessment 3 Learning Materials
    • Skills Assessment : Google Analytics Reports Output & Interpretation of Analytics Data
  • Lesson 11: Powerful Online Promotion Techniques
    • Lesson 11 Learning Materials
    • Knowledge Check - Lesson 11
    • On the Web 11: Google Adwords Test Account
    • Resources
  • Lesson 12: Effective Offline and Online Promotion Techniques
    • Lesson 12 Learning Materials
    • Knowledge Check - Lesson 12
    • On the Web 12: Website Promotion
    • Resources
  • Skills Assessment 4: Google Ads
    • Skills Assessment 4 Learning Materials
    • Skills Assessment Interpretation of Google Ads
  • Course Conclusion
    • Course Conclusion

Tools and resources you can access after purchasing:

  • Social Media Strategy Template

    A fillable template that outlines all critical sections of a standard social media strategy.

  • Social Media Flowchart PDF

    A diagram that assists business owners in selecting a social media platform based upon their business needs.

  • SOCIAL Process PDF

    Step-by-step process that learners can follow that describes how they can use social media to grow their business.

  • Social Media Dashboard Template

    Template to track social media postings and performance.

Showcase your achievement

Share your Certificate of Completion and Professional Development Badge by uploading them to your social media profiles, such as LinkedIn®¹ , when you’ve successfully completed your course with a score of 85% or higher.

¹ LinkedIn is a registered trademark of LinkedIn Corporation and its affiliates in the United States and/or other countries.

Sample certificate and badge for Introduction to SEO course

Frequently asked questions

Introduction to Search Engine Optimization is for any individual interested in learning about optimizing websites and researching keywords. This course was designed to help you grow your career in the digital marketing field.

Purchasing this course can be a great first step in building your search engine optimization skills. Consider purchasing Introduction to Search Engine Optimization if you're interested in learning more about how to optimize websites and the impact keywords have on rankings.

Everyone is welcome to take our Introduction to Search Engine Optimization course. No application is necessary.

All levels are welcome to take Introduction to Search Engine Optimization. There are no prerequisites for this non-credit course.

Introduction to Search Engine Optimization has twelve modules comprised of subjects like “understanding how search engines work.” Each module has a knowledge check and brief assessment to validate your skills. You can expect the course to take about 30 hours, and all courses are 100% online and self-paced.

$149.99 with a 7-Day Satisfaction Guarantee or your money back.


A course covers one subject and an average of 4 job-ready skills. Select courses help prepare you to test for one industry certification exam.


A track is a collection of our courses at a discounted price. All tracks help prepare you to test for at least one industry certification exam.

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