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Social Media Marketing Essentials

Discover how to leverage the power of social media to impact an organization at various levels. In this course you can learn the skills needed to effectively use Facebook, Instagram, LinkedIn, Pinterest and Twitter social media marketing platforms. Build the knowledge you need to drive traffic, craft engaging content and use marketing analytics to power your social media marketing strategy.¹

¹ Facebook and Instagram are registered trademarks of Meta Platforms, Pinterest is a registered trademark of Pinterest, Inc., Twitter is a registered trademark of Twitter, Inc. or its affiliates.

Skills you'll learn:

  • Identify social media platforms and distinguish applications based upon platform affordances

  • Assess planning and execution of social media marketing campaigns for viability and effectiveness, given specific market and campaign parameters

  • Interpret relevant analytics regarding campaign performance for a given metric and campaign goal

  • Evaluate Social Media Marketing Plan elements for a given set of marketing goals and limitations and conditions

Key topics:

  • Social media marketing planning

  • Top five social media platforms – Facebook, Instagram, LinkedIn®, Pinterest, Twitter

  • Social data, insights and analysis


What's included in this course:

  • Self-paced, 100% online
  • 4 job-ready skills
  • No books or materials needed
  • Finish course in approx. 30 hrs
  • Access to course for 1 year
  • Certificate of completion
  • 7-day satisfaction guarantee
Buy now

California: These Professional Development courses or tracks are not available to California residents.

Reasons to buy for business:

  • Employees can get registered and start learning today
  • Track employee progress

What our learners are saying

"The layout and ease of reading and graphics broke up the typical book reading approach."

Social Media Marketing Essentials

- Anonymous learner

"It was very detailed informative, and the content was very relevant."

Social Media Marketing Essentials

- Anonymous learner

Course outline

  • Course Overview
    • Getting Started
    • Welcome
  • Module 1: From Initial Strategy to Execution - Devising the Optimal Social Media Marketing Campaign
    • #Word: Defining Social Media Elements
    • Developing a Social Media Foundation
    • Creating Your Social Media Strategy
    • Building Your Social Media Organization
    • Crafting High-Quality Content
    • #FYI Module 1: Did you Know?
    • IRL Practice #1
    • Module 1 Reflection
    • #IYKYK: Social Media Marketing Planning Summative Assessment
  • Module 2: Creating Your Social Media Strategy
    • #Word: Social Media Roles and Terms
    • Facebook
    • Twitter
    • LinkedIn
    • Pinterest
    • Instagram
    • Leveling Up: Paid Advertising Across Platforms
    • #FYI Module 2: Did you Know?
    • IRL Practice #2
    • Module 2 Reflection
    • #IYKYK: Identification Apps and Their Uses Summative Assessment
  • Module 3: Measuring Your Social Media Performance
    • #Word: Performance and Growth Measurements
    • Measuring Your Social Media Performance
    • Fine-Tuning How You Measure Progress
    • Leveling Up with Google Analytics
    • #FYI Module 3: Did you Know?
    • IRL Practice #3
    • Module 3 Reflection
    • #IYKYK: Interpreting Analytics Summative Assessment
  • Module 4: Building Your Social Media Organization
    • #Word: User Trends
    • Leveling Up: Deciphering Data to Make Decisions
    • Interactivity: Post This, Not That
    • Social Media Automation
    • Social Media and Your Team
    • #FYI Module 4: Did you Know?
    • IRL Practice #4
    • Module 4 Reflection
    • #IYKYK: Campaign Performance Evaluation Summative Assessment
  • Course Conclusion
    • Course Conclusion

Tools and resources you can access after purchasing:

  • Social Media Strategy Template

    A fillable template that outlines all critical sections of a standard social media strategy.

  • Social Media Flowchart PDF

    A diagram that assists business owners in selecting a social media platform based upon their business needs.

  • SOCIAL Process PDF

    Step-by-step process that learners can follow that describes how they can use social media to grow their business.

  • Social Media Dashboard Template

    Template to track social media postings and performance.

Showcase your achievement

Share your Certificate of Completion and Professional Development Badge by uploading them to your social media profiles, such as LinkedIn®² , when you’ve successfully completed your course with a score of 85% or higher.

² LinkedIn is a registered trademark of LinkedIn Corporation and its affiliates in the United States and/or other countries.

Sample certificate and badge for Social Media Marketing Essentials

Frequently asked questions

Social Media Marketing Essentials could be the right course for you if you are interested in learning about social media platforms. Social Media Marketing Essentials might also help you grow your career in the digital marketing field.

Your purchase of the Social Media Marketing Essentials course can be a great first step in building your marketing campaign evaluation skills. You should purchase Social Media Marketing Essentials if you're interested in learning more about how to interpret social media campaign performance data.

Any individual wanting to learn more about social media marketing is welcome to take the Social Media Marketing Essentials non-credit course. No application is necessary.

All skill levels are welcome to take our Social Media Marketing Essentials course. There are no prerequisites for this course.

Our Social Media Marketing Essentials professional development course has four modules comprised of subjects like “devising a social media marketing campaign”, “creating a social media strategy”, and “measuring social media performance.” Each module has a knowledge check and brief assessment to validate your skills. You can expect each course to take about 30 hours, and all courses are 100% online and self-paced.

$149.99 with a 7-Day Satisfaction Guarantee or your money back.


A course covers one subject and an average of 4 job-ready skills. Select courses help prepare you to test for one industry certification exam.


A track is a collection of our courses at a discounted price. All tracks help prepare you to test for at least one industry certification exam.