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Google Ads

Enhance your workforce with job skills that help businesses exceed their goals using Google® Ads. Discover how to take business objectives and turn those into successful marketing campaigns using Google Display, Google Search and more!

Skills you'll learn

  • Turn business objectives into successful Google Ads marketing campaigns
  • Choose the appropriate Google Ads campaign based on overall objectives
  • Leverage Google Display and Google Search to help reach business goals
  • Launch, measure, and optimize Google Ads marketing campaigns

Skill modules

Google Ads Measurement Solutions

    • Elevating Campaign Performance With Data
    • Google Analytics

Google Ads Marketing Strategies

    • Leveraging Website Targeting and Search Budgets
    • Optimizing Google Search Campaigns

Google Ads Display Campaigns

    • Creating Google Display Campaigns
    • Developing a Google Display Ads Strategy

Optimizing Google Ads Campaigns

    • Building Successful Campaigns Using Google Ads, Keyword Planner, and Audience Solutions
    • Avoiding Common Pitfalls in Google Ads

Showcase your achievement

Share your Certificate of Completion and Professional Development Badge by uploading them to your social media profiles, such as LinkedIn® *^** , when you’ve successfully completed your Skills Pathway with a score of 85% or higher.

¹ LinkedIn is a registered trademark of LinkedIn Corporation and its affiliates in the United States and/or other countries.


Frequently asked questions

This Google Ads Skills Pathway could be right for you if you if you have an interest in learning about how you can use and create Google Ads. Google Ads could also help you grow your career in the digital marketing field.

Purchasing our professional development Google Ads Skills Pathway is a great first step in growing your experience and knowledge on efficient Google Ad usage. You should purchase this Pathway if you're interested in learning more about how to use Google Ads as a digital marketing strategy.

Everyone is welcome to take our Google Ads Skills Pathway. No application is necessary.

All levels and skillsets are welcome to take the Google Ads non-credit Skills Pathway. There are no prerequisites for this Pathway.

The Google Ads Skills Pathway has four modules comprised of subjects like “build and optimize Google Search campaigns” and “creating a Google Ads Display campaign.” Each module has a knowledge check and brief assessment to validate your skills. You can expect the Pathyway to take about 4 hours, and all Skills Pathways are 100% online and self-paced.

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A Skills Pathway is a series of skills that can be learned over a period of time.

Prebuilt Pathway: A series of two or more existing skill modules that’s ready to launch today.

  • Training Pathway: A series of two or more one-hour skill modules that does not prepare employees for a certification exam or help them earn recertification credits.
  • Certification Pathway: Completing this Prebuilt Pathway can help employees prepare for a third-party certification exam.
  • Recertification Pathway: Completing this Prebuilt Pathway can help employees earn recertification credits for a specific agency such as SHRM® and HRCI®.

Tailored Skills Pathway: Select multiple existing skill modules to create this Pathway. Skill modules and assessments can be modified slightly to accommodate the needs of your business.

Custom Skills Pathway: Our team will build completely new skill modules and assessments for your business and workforce.