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Inbound Marketing

Enhance your career with jobs skills needed to successfully launch Inbound Marketing campaigns using content marketing, SEO, social media and more! This Skills Pathway teaches you how to create buyer journeys and buyer personas - and other key tactics needed to launch successful lead generation campaigns.

Skills you'll learn

  • Attract more potential customers and push them further through the marketing funnel using content marketing
  • Launch lead generation tactics, including social media, content marketing, and email marketing
  • Increase marketing program efficiency with marketing automation
  • Attract, engage, and convert customers – and turn them into referral sources

Skill modules

Inbound Marketing: Lead Generation

    • Mastering Social Media Strategies for Business
    • Navigating the Buyer's Journey

Inbound Marketing: Content Marketing

    • Mastering Social Media Strategies for Business
    • Empowering Sales Through Storytelling and Enablement

Inbound Marketing: Marketing Automation

    • Introduction to Marketing Automation
    • Choosing a Marketing Automation Platform

Inbound Marketing: Referral Conversion Methodology

    • Making the Shift From Outbound to Inbound Marketing
    • Converting Referrals into Revenue

Showcase your achievement

Share your Certificate of Completion and Professional Development Badge by uploading them to your social media profiles, such as LinkedIn®¹ , when you’ve successfully completed your Skills Pathway with a score of 85% or higher.


Frequently asked questions

Our Inbound Marketing professional development Skills Pathway may be right for you if you are interested in learning about lead generation tactics. Inbound Marketing could also help you grow your career in the digital marketing field.

Purchasing our Inbound Marketing Skills Pathway is a great first step in growing your content marketing skills. You should purchase this Pathway if you're interested in learning more about how to attract, engage and convert potential customers.

Everyone is welcome to take the Inbound Marketing professional development Skills Pathway. No application is necessary.

All skill levels are welcome to take our Inbound Marketing non-credit Skills Pathway. There are no prerequisites for this Pathway.

Our Inbound Marketing Skills Pathway has four modules comprised of subjects like “lead generation” and “content marketing.” Each module has a knowledge check and brief assessment to validate your skills. You can expect the Skills Pathway to take about 4 hours, and all skill modules are 100% online and self-paced.

$149.99 with a 7-Day Satisfaction Guarantee or your money back.

A Skills Pathway is a series of skills that can be learned over a period of time.

Prebuilt Pathway: A series of two or more existing skill modules that’s ready to launch today.

  • Training Pathway: A series of two or more one-hour skill modules that does not prepare employees for a certification exam or help them earn recertification credits.
  • Certification Pathway: Completing this Prebuilt Pathway can help employees prepare for a third-party certification exam.
  • Recertification Pathway: Completing this Prebuilt Pathway can help employees earn recertification credits for a specific agency such as SHRM® and HRCI®.

Tailored Skills Pathway: Select multiple existing skill modules to create this Pathway. Skill modules and assessments can be modified slightly to accommodate the needs of your business.

Custom Skills Pathway: Our team will build completely new skill modules and assessments for your business and workforce.