Digital Marketing

Courses begin with SEO basics, exploring social marketing tactics and results. Dive into tracking and measuring with Google Analytics, then finish with inbound marketing strategy methodologies.

Course 1: Introduction to Search Engine Optimization

Course 2: Social Media Marketing Essentials

Course 3: Paid Social Media Marketing

Course 4: Google Ads

Course 5: Inbound Marketing

Strengthen your digital marketing knowledge with courses designed to help you leverage web-based tools and powerful strategies to elevate your career.



Employees can get registered and start learning today

Facebook Certified Digital Marketing Associate

Your purchase is risk free for 7 days or your money back – you may request a refund at any time for any reason via email within 7 days of purchase and you’ll be granted a refund. After 7 days, no refunds will be granted. To request a refund, please contact the professional development team at [professional.development@phoenix.edu](mailto:professional.development@phoenix.edu). You will lose access to the course or track once your refund begins processing.

What is the refund policy?

You can **immediately** access and begin learning after completing your purchase.

When can I start?

It’s simple! 1. Sign up with either your personal email or a social media account. 2. Pay for your course(s) or track(s) with a credit card and begin learning.

What do I need to get started?

A **Skills Pathway** is a series of skills that can be learned over a period of time. 

**Prebuilt Pathway**: A series of two or more existing skill modules that’s ready to launch today. 

- **Training Pathway**: A series of two or more one-hour skill modules that does not prepare employees for a certification exam or help them earn recertification credits.
- **Certification Pathway**: Completing this Prebuilt Pathway can help employees prepare for a third-party certification exam.
- **Recertification Pathway**: Completing this Prebuilt Pathway can help employees earn recertification credits for a specific agency such as SHRM® and HRCI®.

**Tailored Skills Pathway**: Select multiple existing skill modules to create this Pathway. Skill modules and assessments can be modified slightly to accommodate the needs of your business. 

**Custom Skills Pathway**: Our team will build completely new skill modules and assessments for your business and workforce. 

What is a Skills Pathway and what are the different types? 

Successfully completing this track can help you prepare for the Facebook Certified Digital Marketing Associate, Google Analytics IQ, Google Ads Measurement, Google Ads Search and Google Ads Display certification exams.