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Web and Search Engine Marketing Track

This three-course track was designed to help you effectively generate brand awareness and leads for a business and track website activity. Discover skills that help you develop an effective content marketing strategy, improve website rankings, use search engine optimization (SEO) best practices and measure website activity with Google Analytics.

Can help prepare for 1 industry certification exam¹:

  • Google Analytics IQ Certification

¹ This track is not endorsed by Google, LLC.

Courses in the Web and Search Engine Marketing Track

Courses begin with SEO basics, exploring social marketing tactics and results. Dive into tracking and measuring with Google Analytics, then finish with inbound marketing strategy methodologies.

Course 1: Introduction to Search Engine Optimization

    • Relate important website attributes and components to their impact on the visibility of the site
    • Interpret basic analytics reports for relevant trends and prospective website issues
    • Develop a refined list of effective keywords related to a topic of interest
    • Evaluate Google Ads data to identify opportunities of iterative improvement to your digital ads or target website

Course 2: Google Analytics

    • Configure Google Analytics on a website to enable data collection
    • Interpret basic reports to gather data and insights for analysis
    • Create goals to measure actions that are important to a business
    • Apply basic techniques of segmentation and remarketing

Course 3: Inbound Marketing

    • Attract more potential customers and push them further through the marketing funnel using content marketing
    • Launch lead generation tactics, including social media, content marketing, and email marketing
    • Increase marketing program efficiency with marketing automation
    • Attract, engage, and convert customers – and turn them into referral sources

Google Analytics IQ certification exam prep

Successfully completing this track can help you prepare for the Google Analytics IQ certification exam.

Frequently asked questions

Your purchase is risk free for 7 days or your money back – you may request a refund at any time for any reason via email within 7 days of purchase and you’ll be granted a refund. After 7 days, no refunds will be granted. To request a refund, please contact the professional development team at You will lose access to the course or track once your refund begins processing.

You can immediately access and begin learning after completing your purchase.

It’s simple! 1. Sign up with either your personal email or a social media account. 2. Pay for your course(s) or track(s) with a credit card and begin learning.

A Skills Pathway is a series of skills that can be learned over a period of time.

Prebuilt Pathway: A series of two or more existing skill modules that’s ready to launch today.

  • Training Pathway: A series of two or more one-hour skill modules that does not prepare employees for a certification exam or help them earn recertification credits.
  • Certification Pathway: Completing this Prebuilt Pathway can help employees prepare for a third-party certification exam.
  • Recertification Pathway: Completing this Prebuilt Pathway can help employees earn recertification credits for a specific agency such as SHRM® and HRCI®.

Tailored Skills Pathway: Select multiple existing skill modules to create this Pathway. Skill modules and assessments can be modified slightly to accommodate the needs of your business.

Custom Skills Pathway: Our team will build completely new skill modules and assessments for your business and workforce.