Enhance your workforce with job skills that help businesses exceed their goals using Google® Ads. Discover how to take business objectives and turn those into successful marketing campaigns using Google Display, Google Search and more!
Skills you'll learn
- Turn business objectives into successful Google Ads marketing campaigns
- Choose the appropriate Google Ads campaign based on overall objectives
- Leverage Google Display and Google Search to help reach business goals
- Launch, measure, and optimize Google Ads marketing campaigns
Google Ads Measurement Solutions
- Elevating Campaign Performance With Data
- Google Analytics
Google Ads Marketing Strategies
- Leveraging Website Targeting and Search Budgets
- Optimizing Google Search Campaigns
Google Ads Display Campaigns
- Creating Google Display Campaigns
- Developing a Google Display Ads Strategy
Optimizing Google Ads Campaigns
- Building Successful Campaigns Using Google Ads, Keyword Planner, and Audience Solutions
- Avoiding Common Pitfalls in Google Ads
Showcase your achievement
Share your Certificate of Completion and Professional Development Badge by uploading them to your social media profiles, such as LinkedIn® *^** , when you’ve successfully completed your Skills Pathway with a score of 85% or higher.
¹ LinkedIn is a registered trademark of LinkedIn Corporation and its affiliates in the United States and/or other countries.
Frequently asked questions
Is the Google Ads professional development Skills Pathway right for me?
This Google Ads Skills Pathway could be right for you if you if you have an interest in learning about how you can use and create Google Ads. Google Ads could also help you grow your career in the digital marketing field.
Why should I purchase the Google Ads Skills Pathway?
Purchasing our professional development Google Ads Skills Pathway is a great first step in growing your experience and knowledge on efficient Google Ad usage. You should purchase this Pathway if you're interested in learning more about how to use Google Ads as a digital marketing strategy.
Do I need to apply to take this Skills Pathway?
Everyone is welcome to take our Google Ads Skills Pathway. No application is necessary.
Does the Google Ads Skills Pathway have prerequisites?
All levels and skillsets are welcome to take the Google Ads non-credit Skills Pathway. There are no prerequisites for this Pathway.
What is it like to take the Google Ads Skills Pathway?
The Google Ads Skills Pathway has four modules comprised of subjects like “build and optimize Google Search campaigns” and “creating a Google Ads Display campaign.” Each module has a knowledge check and brief assessment to validate your skills. You can expect the Pathyway to take about 4 hours, and all Skills Pathways are 100% online and self-paced.