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Introduction to Search Engine Optimization

Explore Search Engine Optimization (SEO), the process of optimizing a web page and its content to increase its visibility amongst users searching for keywords relevant to your site. Learn about powerful strategies and web-based tools that can be leveraged to gain valuable insights into your web traffic and how to improve your site’s user experience.

Skills you'll learn

  • Relate important website attributes and components to their impact on the visibility of the site
  • Interpret basic analytics reports for relevant trends and prospective website issues
  • Develop a refined list of effective keywords related to a topic of interest
  • Evaluate Google Ads data to identify opportunities of iterative improvement to your digital ads or target website

Skill modules

SEO: Website Visibility

    • Crafting and Optimizing Your HTML Content
    • Web Presence Essentials: Algorithms, Hosting, and Ethical Practices

SEO: Analytics Reporting

    • Optimizing Web Presence: Strategies for SEO and Submission
    • Measuring Impact: Tracking and Analyzing Your Web Presence

SEO: Effective Keywords

    • Foundations of Internet and Search Engines
    • Mastering Keyword Strategy

SEO: Digital Ads

    • Effective Online Promotion: From Newsgroups to Social Networks
    • Word of Mouth, Affiliates, and Link Mastery

Showcase your achievement

Share your Certificate of Completion and Professional Development Badge by uploading them to your social media profiles, such as LinkedIn®¹ , when you’ve successfully completed your Skills Pathway with a score of 85% or higher.

¹ LinkedIn is a registered trademark of LinkedIn Corporation and its affiliates in the United States and/or other countries.


Frequently asked questions

Introduction to Search Engine Optimization is for any individual interested in learning about optimizing websites and researching keywords. This Skills Pathway was designed to help you grow your career in the digital marketing field.

Purchasing this Skills Pathway can be a great first step in building your search engine optimization skills. Consider purchasing Introduction to Search Engine Optimization if you're interested in learning more about how to optimize websites and the impact keywords have on rankings.

Everyone is welcome to take our Introduction to Search Engine Optimization Skills Pathway. No application is necessary.

All levels are welcome to take Introduction to Search Engine Optimization. There are no prerequisites for this non-college-credit Skills Pathway.

Introduction to Search Engine Optimization has four modules comprised of subjects like “understanding how search engines work.” Each module has a knowledge check and brief assessment to validate your skills. You can expect the Skills Pathway to take about 4 hours, and all skill modules are 100% online and self-paced.

$149.99 with a 7-Day Satisfaction Guarantee or your money back.

A Skills Pathway is a series of skills that can be learned over a period of time.

Prebuilt Pathway: A series of two or more existing skill modules that’s ready to launch today.

  • Training Pathway: A series of two or more one-hour skill modules that does not prepare employees for a certification exam or help them earn recertification credits.
  • Certification Pathway: Completing this Prebuilt Pathway can help employees prepare for a third-party certification exam.
  • Recertification Pathway: Completing this Prebuilt Pathway can help employees earn recertification credits for a specific agency such as SHRM® and HRCI®.

Tailored Skills Pathway: Select multiple existing skill modules to create this Pathway. Skill modules and assessments can be modified slightly to accommodate the needs of your business.

Custom Skills Pathway: Our team will build completely new skill modules and assessments for your business and workforce.