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Family, Community, And Media Relations
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Establishing Ongoing Relationships Between Schools and the Media
- Determine a multifaceted communication process to share a school’s vision, information, and accomplishments.
- Create electronic forms of communication, such as a newsletter or an interactive school website.
- Plan a social action project that involves school, families, community, and the media.
- Examine the importance of establishing effective media relations.
- Examine the nature of public relations, marketing concepts, and the ways in which marketing principles may ensure the responsiveness of educational services to local needs.
- Propose strategies for developing reciprocal relationships with media groups.
Changes in the Roles and Contexts of the School Principal
- Examine the evolution of school leadership.
- Create a personal vision of reciprocal family, school, and community partnerships and collaborations.
Understanding Community Interests and Needs
- Analyze the implications of the research for a specific school context.
- Assess the demographics, dynamics, issues, and trends of a diverse school community and the implications for partnerships and collaborations.
- Synthesize current research findings on school and community relations.
Ongoing, Reciprocal Collaborations With Diverse Families and the School Community
- Examine the role of the principal in developing and maintaining collaborations with families and the school community.
- Identify opportunities for establishing connections between a school and its families and community groups.
- Analyze models and processes for involving diverse families and the school community in informing and affirming a school’s vision, in problem-solving issues, and in decision making to improve student achievement.
Ongoing, Reciprocal Collaborations With Diverse Families and the School Community, Cont'd.
- Describe ethical issues to consider when working with families and community groups.
- Appropriately utilize community resources, including youth services, to support student achievement, solve school problems, and achieve school goals.
- Develop a multifaceted plan that enables the community and school to serve each other to develop relevant and needed services.
Partnering With the Business Community
- Examine a school’s current partnerships with business groups in the community.
- Identify opportunities for establishing partnerships with community businesses.
- Describe ethical issues to consider when working with business groups.
- Appropriately utilize business resources to support student achievement, solve school problems, and achieve school goals.
- Create a process for building and maintaining a reciprocal partnership with community businesses.
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