Media Influences On American Culture – hum186 (3 credits)
The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the United States and around the world.
Outline key persuasive techniques used in consumer advertising.
Identify critical issues in advertising.
Explain the role of advertising in a culture of consumerism.
The Formative Influence of Mass Media on American Culture
Identify the effects of mass media on American culture.
Summarize the evolution of mass media.
Describe the value of media literacy.
Explain the implications of media convergence.
The News Media – Journalism and Democracy
Describe the role of the news media in politics.
Assess how information media affect American values.
Explain the social responsibilities of the news media.
Evaluate the transformative effect of electronic media on journalism.
The Significance of the Internet and Social Media
Explain the implications of easily obtainable information.
Evaluate the advantages and disadvantages of social media.
Assess credibility issues regarding information on the Internet.
The Power of Sounds and Images – Music, Radio, Television, Games, and Film
Explain the reflective relationship between American culture and various entertainment media.
Assess how entertainment media affect American values.
Analyze the influence of entertainment media on social behavior.
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