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Evaluating New Business Opportunities –

mgt418

(3 credits)

This course focuses on evaluating the benefits and risks associated with new business opportunities. This includes reviewing the projected return on investment, the role of risk, investor considerations, strategic planning, and modeling techniques to analyze possible business ventures.
This undergraduate-level course is 5 weeks. To enroll, speak with an Enrollment Advisor.
  • Sources of Assistance for Various Business Types

    • Describe the advantages and disadvantages of home-based and Web-based businesses.
    • Describe the advantages and disadvantages of business ownership for women, minorities, and veterans.
    • Determine sources of traditional and nontraditional financial assistance.
    • Identify sources of legal assistance.
  • Starting Your Own New Business

    • Estimate the return of investment and level of risk of starting a new  non-franchised business.
    • Compare and contrast legal business structures such as: sole proprietorships, partnerships and corporations.
    • Analyze the risks and rewards with starting a new independent business with an existing product and/or service concept.
    • Analyze the risks and rewards with starting a business with a new product and/or service concept.
  • Buying a Franchise

    • Assess the follow-up support provided by the franchisor.
    • Assess the value of training provided by the franchisor.
    • Analyze the advantages and disadvantages of purchasing a franchise.
    • Evaluate the business model of a franchise.
    • Identify issues related to due diligence and Franchise Disclosure Documents (FDDs) when buying a franchise.
  • Buying an Existing Nonfranchised Business

    • Identify the elements of purchasing an existing business that are negotiable with the seller.
    • Analyze the advantages and disadvantages of purchasing an existing business.
    • Assess the value of training available from the seller.
    • Evaluate the business model of an existing business.
    • Identify appropriate due diligence issues for purchasing an existing business.
  • Evaluating Trends and Opportunities

    • Identify your personal strengths and weaknesses as an entrepreneur.
    • Evaluate the risks and rewards associated with entrepreneurial opportunities.
    • Evaluate environmental and local trends affecting business opportunities.
    • Identify the differences between an idea and an opportunity for a new business.

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