mkt431 | undergraduate

Small Business Marketing

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Knowing your customer, growing your customer base and creating a consumer driven culture are key drivers of sustainability in the small business.  This course focuses on the functions of evaluating opportunities, creating value, developing effective pricing and advertising strategy.

This undergraduate-level course is 5 weeks This course is available to take individually or To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5 weeks

topic title goes here

    Customers: Who They Are and Their Value

    • Explain Unique Selling Proposition involving customer input.
    • Determine characteristics of potential niches for small business customers.

    Product and Branding

    • Specify the components of an overall value proposition as it relates to total product.
    • Perform a competitive analysis.
    • Assess product and brand characteristics unique to an entrepreneurial business.

    Price, Place, and Technology

    • Select distribution channels appropriate for a small business opportunity. 
    • Create a pricing strategy for a small business opportunity.
    • Identify technology uses for a small business venture.

    Promotion: Advertising and Its Alternatives

    • Apply relationship marketing to a small business opportunity.
    • Evaluate ethical considerations involved in product and service consumption.
    • Develop a promotion and advertising strategy for a small business opportunity.

    Finding the Opportunity: Trends and Market Conditios

    • Identify a business opportunity that can be satisfied by a product or service.
    • Evaluate market trends relevant to a small business venture.
    • Evaluate market conditions for a small business opportunity.
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

    Please ask about these special rates:

    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

    The University of Phoenix reserves the right to modify courses.

    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.