mkt593 | Graduate

Product Design And Development

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In this content area capstone course, students design an innovative product or service that satisfies an unmet consumer need. Students use applied qualitative and quantitative research methods to identify opportunities or new product features that reflect the latest market trends. Topics include market environmental analysis, marketing strategy, the marketing process, product development, market research techniques, ethics and social responsibility, innovation and diffusion, pricing strategy, and strategic marketing issues.

This graduate-level course is 6 weeks This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 6 weeks

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    Strategic Management Issues

    • Create a contingency plan for potential strategic marketing issues.
    • Explain the role of ethics in research and marketing.
    • Assess the risk of your marketing strategy.

    Implementation & Organization

    • Develop your implementation plan.
    • Select tools to evaluate your marketing plan.

    Situational Analysis

    • Conduct an environmental analysis.

    Basic Research Techniques and Marketing Plans

    • Explain the role of research in marketing.
    • Evaluate different marketing strategies.

    Forecasting

    • Conduct market research to select and support a marketing strategy.

    Marketing Strategy and Objectives

    • Develop marketing strategies, objectives, and tactics.
    • Determine financial objectives that align with your marketing plan.
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

    Please ask about these special rates:

    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

    The University of Phoenix reserves the right to modify courses.

    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.