Author of Never Eat Alone introduces his second book, Who's Got Your Back, outlining a breakthrough program to build deep, trusting business relationships that create success

CLEVELAND, OH , August 26, 2009 — In a world where business success depends increasingly on working effectively in teams, Keith Ferrazzi's new nine-step program for team-building has never been more important. University of Phoenix, an early innovator in team-based learning, will showcase Ferrazzi's approach in a free event it is sponsoring for the author on September 10, 2009, at Quicken Loans Arena, 6 p.m.-8 p.m.

Ferrazzi (www.keithferrazzi.com) will showcase the approach he developed in his newest book, Who's Got Your Back. In fact, he will start putting the principles and tactics into practice, right in the room. The seminar is an interactive, transformative experience for sustainable change. In the first part of the 60-minute talk, Ferrazzi will lead participants through a series of exercises to shift their mindsets from isolation to connection.

Ferrazzi will show attendees that becoming a winner in any field of endeavor requires a trusted team of advisors who can offer guidance and help to hold them accountable to achieving their goals. It is the reason Ph.D. candidates have advisor teams, top executives have boards, world-class athletes have fitness coaches, and presidents have cabinets. Whether one's dream is to start their own company, move up the corporate ladder, overcome the self-destructive habits that hold them back, or make a difference in the larger world, Who's Got Your Back will give people the roadmap they've been looking for to achieve the success they deserve.

University of Phoenix, the largest private university in North America, has long recognized the importance of working together in business and in life. University of Phoenix incorporates a Team Learning approach in its academic programs, where students work in small teams, helping each other accomplish shared project goals.

"Keith's message about the power of teams aligns extremely well with the University of Phoenix's Learning Team model," explains Gina Cuffari, University of Phoenix Vice President, Ohio Campuses. "By teaming up with Keith Ferrazzi, we hope to share our ongoing commitment in producing graduates with superior team-building skills while advocating true collaboration, accountability and peer support in the workforce."

Ferrazzi's first book, Never Eat Alone, was about building relationships for personal and professional success. In Who's Got Your Back?, published in May, 2009, Ferrazzi extends his case for the importance of relationships by showing readers how to create and utilize support for mutual success among a group of peers. The work provides guidance to organizations desiring to create team-centric operations, specifically details the process for implementation of team selling, and offers a wake-up call to corporations that team-skills are the key component to sustainable performance.

The event is FREE and requires pre-registration, as space is limited. To reserve your seat for the event, please pre-register. Please contact Ed Ranta at 216.617.2365 or ed.ranta@phoenix.edu or Jim Hutcherson at 440.725.2049 or jim.hutcherson@apollo.edu for more information about the Keith Ferrazzi event.

ABOUT UNIVERSITY OF PHOENIX-Cleveland Campus:

University of Phoenix is constantly innovating to help students balance education and life in a rapidly changing world. Through flexible schedules, challenging courses and interactive learning, students achieve personal and career aspirations without putting their lives on hold. During the quarter ending May 31, 2009, 420,700 students were enrolled at University of Phoenix, the largest private university in North America. University of Phoenix serves a diverse student population, offering associate's, bachelor's, master's, and doctoral degree programs from campuses and learning centers across the U.S. as well as online throughout the world. University of Phoenix-Cleveland Campus serves students online and at locations in Independence, Beachwood and Westlake/Crocker Park. To learn more, contact University of Phoenix at 216-447-8807, or 800-MY SUCCESS, or www.phoenix.edu.

Contact

Joel Goldstein
Goldstein Group Communications
216-509-3119
jgoldstein@ggcomm.com