This course develops an understanding of the complexities an organization faces in establishing and implementing marketing strategies within both domestic and international economies. Areas of study include consumer behavior, marketing research, ethical marketing practices, products/services, branding, channels of distribution, and pricing and promotions in public and private sectors.
Digital Marketing Certificate (Undergraduate)
No new marketing campaign is complete without the inclusion of digital strategies. Use the courses in our Digital Marketing Certificate to better understand consumer behavior, social media, search engine optimization and web analytics for improved branding and sales.
With the emergence of social media, businesses are recognizing the need to enhance their marketing mix by connecting through digital channels. The digital marketing certificate emphasizes an understanding of digital marketing, social media, Internet marketing, consumer behavior, web analytics, search engine optimization, and advertising and creativity strategy. Upon completion of this certificate students will possess the knowledge and skills necessary to identify demand for products and services and digital marketing strategies.
Digital Marketing Certificate (Undergraduate) requires a minimum of 18 credits, which may come from a combination of required and elective courses.
Make an informed choice
We believe that students and families should be prepared financially for college and understand gainful employment opportunities before starting any program. So we want to ensure you have the information you need to make an informed choice - information like what it will cost, the skills you'll learn through your chosen program, and the types of occupations the program prepares you for.
Our curriculum is designed to help you prepare for the competitive job market with relevant knowledge and in-demand skills. This program will include the following courses: