This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, and public relations.
Graduate Marketing Certificate
When you need to know more than just the "four P's" (product, price, promotion, place) of marketing, select coursework within our Graduate Marketing Certificate. From brand management to market research, you'll gain a better understanding of what it takes to manage the marketing function of an organization.
Graduate Marketing Certificate requires a minimum of 15 credits, which may come from a combination of required and elective courses.
Make an informed choice
We believe that students and families should be prepared financially for college and understand gainful employment opportunities before starting any program. So we want to ensure you have the information you need to make an informed choice - information like what it will cost, the skills you'll learn through your chosen program, and the types of occupations the program prepares you for.
Our curriculum is designed to help you prepare for the competitive job market with relevant knowledge and in-demand skills. This program will include the following courses: