This course develops an understanding of the complexities an organization faces in establishing and implementing marketing strategies within both domestic and international economies. Areas of study include consumer behavior, marketing research, ethical marketing practices, products/services, branding, channels of distribution, and pricing and promotions in public and private sectors.
Marketing Certificate (Undergraduate)
When you need to know more than just the "four P's"� (product, price, promotion, place) of marketing, select coursework within our Marketing Certificate. From brand management to market research, you'll gain a better understanding of what it takes to manage the marketing function of an organization.
The Marketing certificate addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market, the pricing of products and services, and how to respond to growing demands in different countries and cultures. The program builds upon the foundational marketing course and allows further study in the areas of consumer behavior, marketing research, public relations, product and brand management, and small business marketing. Marketing managers need creative, analytical, and leadership abilities to manage the marketing function of the business enterprise.
Marketing Certificate (Undergraduate) requires a minimum of 18 credits, which may come from a combination of required and elective courses.
Make an informed choice
We believe that students and families should be prepared financially for college and understand gainful employment opportunities before starting any program. So we want to ensure you have the information you need to make an informed choice - information like what it will cost, the skills you'll learn through your chosen program, and the types of occupations the program prepares you for.
Our curriculum is designed to help you prepare for the competitive job market with relevant knowledge and in-demand skills. This program will include the following courses: