This course provides students with an overview of the retail industry. Topics include an examination of basic principles and terminology, the types of retailers, key drivers and trends, the importance of customer-facing activities, and exploring the current issues facing retailers, such as customer relationship management, industry consolidation, and dynamic changes in multichannel promotion through social media and website offerings. As a broad survey of the industry, this course provides you with a framework and set of concepts that will support the remainder of your core courses.
Retail Fundamentals Certificate (Undergraduate)
New to the retail industry or looking for opportunities within it? Our Retail Fundamentals Certificate program can help you develop marketable skills valued by retail employers. You'll learn industry basics that prepare you for three certifications from the National Retail Federation® (NRF) Foundation: Customer Service and Sales, Advanced Customer Service, and Sales and Retail Management.
Developed with input from our Retail Advisory Council, whose members represent online and brick and mortar retailers, the Retail Fundamentals certificate covers customer service and management, merchandising, personnel management, leadership and supervision and retail strategies. Students may apply their capstone, or final course, to their own retail-related work environment.
This program is eligible for federal financial aid. Please speak with a representative for more information.
The Retail Fundamentals Certificate (Undergraduate) requires a minimum of 18 credits, which may come from a combination of required and elective courses.
Retail Fundamentals Certificate (Undergraduate) requires a minimum of 18 credits, which may come from a combination of required and elective courses.
National Retail Federation and NRF are registered trademarks of National Retail Federation, Inc.
Make an informed choice
We believe that students and families should be prepared financially for college and understand gainful employment opportunities before starting any program. So we want to ensure you have the information you need to make an informed choice - information like what it will cost, the skills you'll learn through your chosen program, and the types of occupations the program prepares you for.
Our curriculum is designed to help you prepare for the competitive job market with relevant knowledge and in-demand skills. This program will include the following courses: