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A highly effective sales force occurs when there is equally effective management. Gain foundational knowledge about sales and marketing in this certificate program, then select advanced courses to help you sharpen your management style and leadership skills.
The Sales Management certificate program provides students with the knowledge and skills necessary to build, retain, and manage a highly effective sales force. This certificate emphasizes skill development in the sales process, business-to-business sales strategies and best practices, consumer behavior and customer relationship management, and the role of a sales manager in leading a highly productive sales force. Upon completion of this certificate, students will possess the tools needed to manage sales objectives as they relate to achieving organizational success.<\/p>