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Place is the third P of marketing. Consumers are more likely to purchase a product if it is in a convenient place. Distribution channels play an integral part in this process. In this simulation, students examine the effectiveness of distribution channels and assess the parameters that can be applied to select the right channels. The fourth P of marketing—pricing—and the impact of pricing will also be addressed.
In this simulation, the student understands how to optimize a market research design configuration. By analyzing secondary data, designing a questionnaire and conducting an experiment, the student learns how to collect appropriate data to answer the research questions.
How do changes in selling price, costs and volume of activity affect the bottom line? This simulation explores cost-volume-profit relationships using the contribution margin principle. It also analyzes cost behavior pattern to explain concepts like breakeven point, indifference point and operating leverage.
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